As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up-to-date, optimized product data in an efficient and consistent manner. GfK Etilize can help your business grow with our product content management system!
Better manage your data in all of its languages and formats.
Turn your data into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.
After initial creation, edit your product content to keep it accurate and complete. Many times there are changes that are required to be made to product features and benefits. Backfill attributes that were not available at the time of creation or update attributes that have changed using GfK’s Spex Access portal.
Enhance your data by adding rich content elements.
We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).
Create highly-structured product content using our WYSIWYG tools. Define and build Rich Product Content that shows your products features in the best possible light. Add multiple rich media elements including multiple high resolution images, enhanced overview (A+) pages, comparison charts, 360 product views, multiple videos, and product tours to all of your products.
Automatic content syndication to our network and beyond.
We automatically syndicate your new skus and updates to 1000’s of retailers who are part of the GfK Network. Additionally we can push your product content to many of the world’s largest retailers, marketplaces and distributors, using their customized content API’s.
The GfK Etilize product catalogue is syndicated with businesses, distributors and resellers around the world. Our services gives you the flexibility to globalize your product content throughout GfK’s network, or focus your content to specific retailers.
With rapid changes taking place during the pandemic, how can brands and marketers navigate shifting priorities and ensure business continuity in a post-COVID environment?
GfK automates the Wayfair Item Setup process for sellers. Seamlessly add and update all your product content on the Wayfair Marketplace.
Create and optimize products as a vendor on the General Services Administration (GSA) marketplace new VPP – Verified Products Portal
GfK Etilize is a content service provider (CSP) to Walmart and can now automatically feed brand's product data including rich/A+ content to Walmart.com.
GfK can create new product content and update existing content using the new Best Buy PDM (Product Data Management) Process.
Optimized content on your CDW display pages will increase your sales and improve your brand presence. Etilize can syndicate your content today.
Turn shoppers into buyers on Insight's sites with enhanced product descriptions, images, and rich content.
Experience long term growth based on an improved eCommerce experience for your products on Office Depot.