your online sales

efforts with product

content management

Your one-stop shop for product

content creation, management

and syndication

As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up to date, optimized product data in an efficient and consistent manner. GfK Etilize can help with our product content management system!

The Content Lifecycle

1. Create

We like getting our hands dirty with product data! We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).

2. Manage

Better manage your data in all of its languages and formats, and turn it into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.

3. Enhance

Enhance your data by adding rich content elements such as high resolution images, videos, brochures, etc. and unstructured, enhanced content through our easy to use tools to better engage your consumers and increase purchase conversions.

4. Optimize with Google

Optimize your product content and increase search relevance through our partnership with Google Manufacturer Center.

5. Get to market fast

We automatically syndicate your new sku’s and any updates to existing sku’s to maximize your sales opportunity through our network of thousands of retailers.

6. Review results

Monitor Trends and Analytics that help you adjust your eCommerce strategies.  We provide you with product impression analytics in our retailer network down to the sku level.

Value added services

We create custom delivered solutions for your eCommerce site that help you further drive search optimization and cart conversions including:


Competitor Intelligence tools


Content Development



Why reinvent the wheel

GfK Etilize has built online ready product content representing over 70,000 brands. Find out how many of your products we are already providing to your retail partners today.
customers walking in and out of Walmart


Selling through We can automatically syndicate your product data

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Learn why one of the largest manufacturers of technology relies on GfK

Best Buy

Best Buy

Increase sales with Best Buy and GfK Etilize  

What our customers are saying

As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

Andrea Caletti – Head of Global Web Operations


GfK Etilize provides Fujitsu with a critical solution to support our eCommerce efforts. We simply provide our product data files to them, and they take it from there to standardize and optimize the content in a format that our key channel partners can use. Updates and product launches are a breeze, and our Etilize team is proactive about introducing new ways to help us maximize our online sales.

Jonathan Waller – Senior Channel
Marketing Manager


GfK Etilize was a great choice to help us better manage and syndicate our product content. They have existing relationships with many of our key retailer and distributor partners, and they make it easy to update and optimize our product content in the channel, including enhanced product content elements, all through an easy to use online portal.

Christy Stevenson – Director, Channel Marketing



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