Your one-stop shop for product content creation, management and syndication
As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up-to-date, optimized product data in an efficient and consistent manner. GfK Etilize can help your business grow with our product content management system!
GfK Etilize eliminates your main content challenges by using a standardized storage taxonomy. This allows brands to manage content in one place while also making it easy to provide content to your distributers and resellers in a format that they can accept.
Leverage our expertise to review, update and build the content you need to enhance your product’s eCommerce power.
Better manage your data in all of its languages and formats.
Turn your data into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.
After initial creation, edit your product content to keep it accurate and complete. Many times there are changes that are required to be made to product features and benefits. Backfill attributes that were not available at the time of creation or update attributes that have changed using GfK’s Spex Access portal.
Updates include:
Enhance your data by adding rich content elements.
We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).
Create highly-structured product content using our WYSIWYG tools. Define and build Rich Product Content that shows your products features in the best possible light. Add multiple rich media elements including multiple high resolution images, enhanced overview (A+) pages, comparison charts, 360 product views, multiple videos, and product tours to all of your products.
Automatic content syndication to our network and beyond.
We automatically syndicate your new sku's and updates to 1000’s of retailers who are part of the GfK Network. Additionally we can push your product content to many of the world’s largest retailers, marketplaces and distributors, using their customized content API’s.
The GfK Etilize product catalogue is syndicated with businesses, distributors and resellers around the world. Our services gives you the flexibility to globalize your product content throughout GfK’s network, or focus your content to specific retailers.
Improve your product listings on the Amazon store with timely, accurate and complete product content supplied by GfK Etilize.
With rapid changes taking place during this pandemic, how can brands and marketers navigate shifting priorities and ensure business continuity in a post-COVID environment?
GfK can create new product content and update existing content using the new Best Buy PDM (Product Data Management) Process.
GfK automates the Wayfair Item Setup process for sellers. Seamlessly add and update all your product content on the Wayfair Marketplace.
Create and optimize products as a vendor on the General Services Administration (GSA) marketplace new VPP – Verified Products Portal
Build and enhance your product content as a vendor on the Overstock Marketplace API.
GfK Etilize is a content service provider (CSP) to Walmart and can now automatically feed brand's product data including rich/A+ content to Walmart.com.
Create new product content and update existing content on D&H with the GfK Etilize solution.
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Office
GfK Etilize US
200 Liberty St, 4th Floor
New York | NY, 10281
Mailing
34145 Pacific Coast Highway #636
Dana Point | CA | 92629 | USA