Simplify your online sales efforts with product content management
Your one-stop shop for product content creation, management and syndication
As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up to date, optimized product data in an efficient and consistent manner. GfK Etilize can help with our product content management system!
Take 90 seconds to learn about Spex Access – our turnkey solution for product content management
The Content Lifecycle
1. Create
We like getting our hands dirty with product data! We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).
3. Enhance
Enhance your data by adding rich content elements such as high resolution images, videos, brochures, etc. and unstructured, enhanced content through our easy to use tools to better engage your consumers and increase purchase conversions.
5. Get to market fast
We automatically syndicate your new sku’s and any updates to existing sku’s to maximize your sales opportunity through our network of thousands of retailers.
2. Manage
Better manage your data in all of its languages and formats, and turn it into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.
4. Optimize with Google
Optimize your product content and increase search relevance through our partnership with Google Manufacturer Center.
6. Review results
Monitor Trends and Analytics that help you adjust your eCommerce strategies. We provide you with product impression analytics in our retailer network down to the sku level.
Value added services
We create custom delivered solutions for your eCommerce site that help you further drive search optimization and cart conversions including:
Why reinvent the wheel
GfK Etilize has built online ready product content representing over 70,000 brands. Find out how many of your products we are already providing to your retail partners today.
What our customers are saying
As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.
Andrea Caletti – Head of Global Web Operations
[Acer]
GfK Etilize provides Fujitsu with a critical solution to support our eCommerce efforts. We simply provide our product data files to them, and they take it from there to standardize and optimize the content in a format that our key channel partners can use. Updates and product launches are a breeze, and our Etilize team is proactive about introducing new ways to help us maximize our online sales.
Jonathan Waller – Senior Channel
Marketing Manager
[Fujitsu]
GfK Etilize was a great choice to help us better manage and syndicate our product content. They have existing relationships with many of our key retailer and distributor partners, and they make it easy to update and optimize our product content in the channel, including enhanced product content elements, all through an easy to use online portal.
Christy Stevenson – Director, Channel Marketing
[Brother]