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Succeeding as a vendor on the Federal Marketplace

The Federal Marketplace (FMP) strategy is the U.S. General Services Administration's plan to modernize and simplify the buying and selling experience for customers, suppliers, and acquisition professionals. For the first time, manufacturers and distributors can control the product details and marketing content.

The GfK Etilize Solution

GfK Etilize has created an automated system that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to the GSA Verified Products Portal (VPP). This data includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements



Hands-Free Content Syndication

GfK Etilize creates and maintains the complex mapping between our Product Content Catalog and the GSA content schema so you don't have to. Identify the products you wish to have listed and GfK will syndicate the product content on your behalf. This includes all new products in addition to updating existing products.

Improve the Customer Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdfs and product videos to give your government consumers a full-featured buying experience in the GSA purchasing platform. Good content will help increase sales and conversions for GSA contract holders, allowing for an optimal shopping experience.


Support and Feedback


GfK Etilize's Support Teams are ready to answer any questions you have while keeping you fully informed throughout the process from start to finish. And any updates are made rapidly.

What are the benefits?

GfK Etilize + GSA - Increase sales and profitability on GSA Advantage

Faster Time to Market

Get your product listed on GSA's website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.

GfK Etilize + GSA - Increase sales and profitability on GSA Advantage

Increase Conversions

GfK Etilize increases GSA shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction.

GfK Etilize + GSA - Increase sales and profitability on GSA Advantage

Performance Analytics

Receive unique, powerful analytics exclusive to GSA participants to understand how your products are performing in search across GSA. This is in addition to the existing analytics and insight provided to SpexAccess users.