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Increase sales and profitability on GSA 

Manufacturers can now update and optimize their product content on the GSA Advantage website used by thousands of federal, state, and local governments with GfK Etilize.

GSA Logo

Succeeding as a vendor on the Federal Marketplace

The Federal Marketplace (FMP) Strategy is the U.S. General Services Administration plan to modernize and simplify the buying and selling experience for customers, suppliers, and acquisition professionals.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to the GSA that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to the Verified Products Portal (VPP). This data includes:

  • Product Descriptions

  • Feature Benefits

  • Product Attributes

  • Rich Media Elements

The GfK Etilize Solution
Hands Free Content Syndication

Hands Free Content Syndication

GfK Etilize creates and maintains a comprehensive mapping between our Product Content Catalog and the GSA content schema so you don’t have to. Just identify the products you wish to syndicate and GfK will syndicate the Product Content on your behalf.

Improve your Customer’s Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdf’s and product videos to give your consumers a full-featured buying experience in the GSA purchasing platform. Good content will help increase your sales.

Support and Feedback
Customer Experience

Support and Feedback

GfK Etilize’ Support Teams are ready to answer any questions you have while keeping you fully informed throughout the process from start to finish.

What are the benefits?

Increase Sales

Faster Time to Market

Get your product listed on GSA’s website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time

Increase target traffic

Increase Conversions

GfK Etilize increases GSA shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction

Increase Sales

Performance Analytics

Receive unique, powerful analytics exclusive to GSA participants to understand how your products are performing in search across GSA.

Start updating your product content on GSA Advanatge today.

From conception to integration with GfK Etilize.


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