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    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Retailers

    Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Distributors

    Outsource your product content needs to us, and improve vendor and dealer relationships to increase sales.

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Brands

    Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

    GfK Etilize provides standardized product
    data feeds for more than 20 million
    products worldwide

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

     20.4 m

      Global products
      in catalog

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

     70,505

      Brands
      represented

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

     56

      Global markets
      served

    Turn your shoppers into buyers!
    Get access to product data, product images, marketing text, product
    specifications, merchandising information, rich content and more in
    various product data catalogs available around the world.

     

    LEARN MORE

    Donught
     

    Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

    Source: Google Inside AdWords

     

    alert-circle 1If you do not have complete, accurate and engaging product content you are losing out on sales as we speak

    With GfK Etilize, we ensure your product content
    is complete, accurate, standardized and optimized
    for search relevance to let your content not just
    talk the talk, but to walk the walk!

     

    • Detailed product attributes
    • Titles and marketing descriptions optimized for SEO
    • Parametric product search
    • Feature benefit bullets
    • Enhanced product content elements
    • Universal product identifiers

    Learn how GfK Etilize can transform your business

    Industry leading retailers, brands and distributors
    trust our product data solutions to improve the customer shopping experience.

     

    Our Trusted Customers

    Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
     
     

    • As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

      Andrea Caletti
      Head of Global Web Operations

    • We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

      Ingram Micro Global Team

    • GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.

      Paul Gatens
      Vice President Ecommerce and Marketing Services

    • We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.

      Merle McIntosh
      SVP Merchandising and Product Management

    • With over 300,000 products in our assortment, we need to improve the quality of our data and ensure we have speed to market with new products from the brands we carry. The product catalog, robust data offerings and service we receive from GfK Etilize is unparalleled.

      Janet Tan-Cherneyy - eCommerce Product Manager
      Janet Tan-Cherneyy - eCommerce Product Manager

    What’s new at GfK Etilize

      Businesses around the world are using
      GfK Etilize product data