Reach your customers
Make your products easy to find and purchase
Are your products easy to find?
As B2B, B2C and D2C e-commerce continues to grow, brands and distributors need to ensure that their products are reaching their network partners promptly with great content and are easy to discover and purchase.
GfK Product Selector enables that and more by providing a simple-to-integrate web application that is rich in features and helps with analyzing your customers’ behavior through actionable stats and metrics. All of this leads to increased sales, enhanced reputation and customer satisfaction for your business.
Why do you need GfK Product Selector?
Speed to Market
How does it work?
GfK Product Selector can be deployed using a simple inline script on your partner/reseller’s website. It is fully customizable to match the look and feel of the integrating website and supports all the countries and languages in which you conduct e-commerce business
The functions of the application include:
Finding products using a rich search interface (keywords, faceted search etc.)
Finding similar products to your competitors’
Finding upgraded products against your EOL SKUs
Finding the stores selling your products
Viewing the price comparison across the stores
Viewing and comparing product specs
Viewing enhanced content and relations including A+ pages, images, rich media, accessories, similar products, upsells and more
Finding and contacting the partners selling your products (Request a Quote etc.)
Generation of rich analytics showing access to your products and interactions with them
Viewing results based on up-to-date inventory of the site
GfK Product Selector can be fully customized to meet your unique requirements.
Localize for countries and languages
Match the look and feel of your website
Customize the features and values for search functions
Customize your catalog to show the relevant products
Enhance product content including specs, images, rich media and more
Choose the interactions with resellers and partners that apply to your relationship with them (direct buy, get a quote etc.)
Choose which resellers to get prices from and how frequently
We can also work with you to design custom UIs and workflows on top of the
off-the-shelf features e.g. guided or wizard-style product selection.
How clients use GfK Product Selector
Vertiv uses GfK Etilize for its product search capabilities.
Vertiv brings together hardware, software, analytics and ongoing services to enable continuous and optimal running of vital applications for data centers, communication networks, and commercial and industrial facilities.
See how Vertiv partners with GfK Etilize to build its product search and filter capabilities.