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How to sell more with Walmart

To support your business on Walmart.com you need a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to Walmart that enables the flow of highly accurate and complete product content from  the GfK Etilize CMS (Content Management System) to the Walmart platform. This data includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements
Product data is often visible on Walmart.com within minutes.

Hands-Free Content Syndication

Walmart maintains a comprehensive data schema for all of its products. Let GfK Etilize create and maintain the required mapping from our product schema to Walmart’s, lifting the burden from your local teams.

Walmart API Integration

GfK Etilize leverages the Walmart API to create and manage product listings. The Walmart API allows for a seamless integration between the robust product data managed by GfK Etilize. Content submissions are often accepted and visible on Walmart.com within minutes.


Automated Updates


From the creation of a new listing to the update of an existing listing, GfK Etilize provides multiple trigger points to keep your product content up to date and accurate. Updates can be triggered based underlying content changes which will ensure consistently relevant product content.

Reporting & Support


You will always know the status of your listings. GfK Etilize provides you updates and visibility on where your products are within the syndication process. Our Support team will guide you through the process and are always available to answer any questions you may have.


What are the benefits?

GfK Etilize + Walmart - Enhance your products and sell more on Walmart

Faster Time to Market

Get your product listed on the Walmart website in days instead of weeks or months. Updates to existing products are often realized within minutes, allowing your products to be marketed with complete and accurate product data.

GfK Etilize + Walmart - Enhance your products and sell more on Walmart

Increase Conversions

GfK Etilize increases Walmart shopping relevancy and conversions by presenting your products with the benefits and detail required by consumers to make an informed buying decision.

GfK Etilize + Walmart - Enhance your products and sell more on Walmart

Fewer Returns

Reduce the amount of returns by providing complete and accurate product data. Ambiguity on a feature or benefit may lead to a costly return of your product. GfK ensures that all required attributes are provided to Walmart resulting in a comprehensive product listing.

How does it work?


Icon_1Supply a list of the products you wish to submit to Walmart to GfK Etilize with any optional custom content you want to include (descriptions, marketing text, feature benefits).


Icon_2GfK Etilize will upload the product content to Walmart by creating a new listing or updating an existing listing. All product content including images is supplied to Walmart in their required formats.


Icon_3Walmart acknowledges the receipt of the new content and pushes it live and GfK Etilize provides you a detailed log of the content submitted.