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Succeeding as a vendor on CDW

GfK has established a strong partnership with CDW's renowned sites, bringing unparalleled expertise to the table. As a vendor, GfK empowers you with the ability to effortlessly enhance your content, guaranteeing that your product listings are not only comprehensive, but also perfectly optimized and consistently up-to-date.

The GfK Etilize Solution

GfK Etilize's system enables the flow of highly accurate and continually updated product content from the GfK Etilize CMS (Content Management System) to CDW. This data includes:

  • Optimized titles at 120 characters
  • Product descriptions & attributes
  • Detailed and comprehensive Quick Tech Specs
  • Rich media
  • Accessory and warranty ordering

Data is visible quickly on CDW.


Hands-Free Content Syndication

CDW is continually improving its product definitions and attribution which requires its partners to keep their existing product mappings up to date.

GfK Etilize works with CDW US and CA to create and maintain the mapping from our product schema to the CDW schema, lifting the burden from the seller or vendor. This ensures that your products are always complete and look their very best for optimal conversion.

Improve the Customer Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdfs, AR, A+ and product videos to give your buyers the best possible buying experience on the CDW purchasing platform. Providing the best possible content will ensure an optimal shopping experience, helping to increase sales and conversions.


Support and Feedback

Our dedicated support team is always there to assist with any customer requests, ensuring that you stay informed at every stage of the process.

We take great pride in providing speedy updates, allowing you to witness the outstanding results of our premium content in record time.

A+ Content on CDW

CDW has now integrated A+/rich content elements onto their websites, allowing brands to showcase their product story through visually captivating formats. A+ content empowers brands to engage customers with a range of captivating media elements. According to a recent eCommerce study, the inclusion of A+ content can significantly boost conversions by 12-36%.

*To view A+ on a CDW listing, click "Show more information"

Guide: Optimizing Your Content on CDW

Understand CDW's style guides and seamlessly showcase your content on CDW US and Canada

What are the benefits?

GfK Etilize + CDW - Increase sales and profitability on CDW

Faster Time to Market

Get your product listed on CDW's website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.

GfK Etilize + CDW - Increase sales and profitability on CDW

Increase Conversions

GfK Etilize increases CDW's shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction.

GfK Etilize + CDW - Increase sales and profitability on CDW

Performance Analytics

Receive unique, powerful analytics exclusive to CDW's shoppers to understand how your products are performing in search across CDW.com. This is in addition to the existing analytics and insight provided to SpexAccess users.