Succeeding as a vendor on CDW

CDW is a leading multi-brand provider of IT solutions to business, government, education and healthcare customers. Their products range from hardware and software to integrated IT solutions such as security, cloud, hybrid infrastructure and digital experience. GfK has long worked with CDW's sites. GfK enables you to update your content ensuring your product listings are complete, optimized, and up-to-date.

The GfK Etilize Solution

GfK Etilize has created an automated system that enables the flow of highly accurate and continually updated product content from the GfK Etilize CMS (Content Management System) to CDW. This data includes:

  • Product descriptions
  • Feature benefits
  • Product attributes
  • Rich media elements

Data is often visible on CDW within minutes.


Hands-Free Content Syndication

CDW is continually improving its product definitions and attribution which requires its partners to keep their existing product mappings up to date. GfK Etilize works with CDW to create and maintains the mapping from our product schema to the CDW schema, lifting the burden from the seller or vendor. This ensures that your products are always complete and look their best for optimal conversion.

Improve the Customer Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdfs, AR, A+ and product videos to give your buyers the best possible buying experience on the CDW purchasing platform. Providing the best possible content will ensure an optimal shopping experience, helping to increase sales and conversions.


Support and Feedback

At GfK Etilize, our dedicated support teams are always available to address any inquiries you may have, ensuring that you remain well-informed throughout the entire process.

We pride ourselves in delivering rapid updates, allowing you to witness the exceptional results of our top-notch content in no time.

A+ Content on CDW

CDW has recently implemented a cutting-edge feature that allows the display of A+/rich content on their websites. A+ content encompasses a variety of captivating media elements strategically placed on product display pages, empowering brands to narrate their product story through visually appealing formats. Amazon's data reveals that the addition of A+ content can significantly boost conversions by 12-36%.

*To view A+ on a CDW listing, click "Show more information"

What are the benefits?

GfK Etilize + CDW - Increase sales and profitability on CDW

Faster Time to Market

Get your product listed on CDW's website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.

GfK Etilize + CDW - Increase sales and profitability on CDW

Increase Conversions

GfK Etilize increases CDW's shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction.

GfK Etilize + CDW - Increase sales and profitability on CDW

Performance Analytics

Receive unique, powerful analytics exclusive to CDW's shoppers to understand how your products are performing in search across CDW.com. This is in addition to the existing analytics and insight provided to SpexAccess users.