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Succeeding as a vendor on Office Depot

Office Depot is constantly improving and changing their product content requirements across all channels. To support your expanding product library, you need a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize has created an automated system that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to Office Depot Federation stores. This data includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements

Data is often visible on Office Depot within minutes.


Hands-Free Content Syndication

Office Depot is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. GfK Etilize creates and maintains the mapping from our product schema to the Office Depot schema, lifting the burden from the seller or vendor.

Improve the Customer Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdfs and product videos to give your consumers a full-featured buying experience on the Office Depot purchasing platform. Good content will help increase sales and conversions for Office Depot users, allowing for an optimal shopping experience.


Think Outside of the Box

GfK also provides A+ content, which is a free-form product page that allows you to display your content creatively. This helps shoppers get to know your products better, directly leading to increased purchase conversions and decreased product returns. Other A+ that GfK provides includes AR, 3D models, and engaging video content.


Support and Feedback


GfK Etilize's support teams are ready to answer any questions you have while keeping you fully informed throughout the process from start to finish. And any updates are made rapidly.


What are the benefits?

GfK Etilize + Office Depot - Increase product visibility and sales

Faster Time to Market

Get your product listed on Office Depot's website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.

GfK Etilize + Office Depot - Increase product visibility and sales

Increase Conversions

GfK Etilize increases Office Depot's shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction.

GfK Etilize + Office Depot - Increase product visibility and sales

Performance Analytics

Receive unique, powerful analytics exclusive to Office Depot shoppers to understand how your products are performing in search across OfficeDepot.com. This is in addition to the existing analytics and insight provided to SpexAccess users.