We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

Etilize has proven to be a valued partner to D&H Distributing for more than a decade. As the market drives forward toward digital transformation and online sales become a more crucial element to any business’ success, Etilize’s vast assortment of high quality aggregated product data allows our customers to differentiate their ecommerce offerings and set themselves apart in a highly competitive, near-saturated marketplace. The ability to more easily upload varied product images, detailed specs, categories, search words and product characteristics makes it easier for D&H to onboard new products and vendor partners, delivering rich content to facilitate an enhanced transactional experience. Etilize’s unique and expansive offering improves sales continuity, adding significant value for solution providers, integrators and dealers who are looking to maintain a competitive advantage.

GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.