Who We Are

Established in 2000, GfK Etilize has been a trusted provider of essential product data and solutions to manufacturers, distributors, and retailers worldwide, empowering their eCommerce endeavors. With an extensive database of over 20 million SKUs in multiple languages, Etilize proudly stands as a global leader in delivering high-quality and structured product data. Our team, fueled by decades of eCommerce expertise, is truly passionate about optimizing product content for our clients. GfK Etilize’s production facility holds the ISO 9001:2015 certification, ensuring top-notch quality and reliability.

For over 89 years, GfK has earned the trust of clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

GfK Etilize - The world's leading provider of Online Product Content

What We Do

We provide standardized, eCommerce ready product data catalogs containing millions of products representing thousands of brands. Our high quality product data is built in a robust taxonomy optimized for SEO, and can be easily integrated into your website to help you get to market fast. With our content management platform, manufacturers can ensure their product data is up to date and accurate, and ensure speed to market through our network of thousands of leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

GfK Etilize - The world's leading provider of Online Product Content

Why We Do It

At GfK Etilize, our purpose is to make product content simple, accessible and more profitable for our clients.

As business models change and become more demanding, we provide custom product data solutions to meet specific customer requirements. Some of the world’s largest manufacturers, distributors, resellers, e-tailers, GPOs, GWACs and search engines rely on GfK Etilize for high-quality product data, custom SKU development and merchandising capabilities.