GfK Etilize provides standardized product
    data catalogs for more than 20 million
    products worldwide

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
     20.4 M
      Global products
      in catalog
    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
     70,505
      Brands
      represented
    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content
     56
      Global markets
      served

    Get access to product data, product images, marketing text, product
    specifications, merchandising information, rich content and more in
    various product data catalogs available around the world.

     

    Learn more

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Retailers

    Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Distributors

    Outsource your product content needs to us, and improve vendor and dealer relationships to increase sales.

    GfK Etilize Online Product Content - The World's Leading Provider of ECommerce Product Content

    Brands

    Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

    Donught
     

    Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

    Source: Google Inside AdWords

     

    alert-circle 1If you do not have complete, accurate and engaging product content, you are consistently losing out on e-commerce sales

    With GfK Etilize, your product content is guaranteed to be polished, precise, and primed for optimal search rankings. We don't just talk the talk, we help your content walk the walk.

     

    • Detailed product attributes
    • Titles and marketing descriptions optimized for SEO
    • Parametric product search
    • Feature benefit bullets
    • Enhanced product content elements
    • Universal product identifiers

    Our Trusted Customers

    Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
     
     
    • Vertiv logo
      Quote Icon
      We’ve taken control, elevated our brand and differentiated our digital product catalog by maximizing the GfK Etilize team’s expertise. From starting with a tailor-made product selector solution designed to position Vertiv as a key competitor in our market, we have grown to trust GfK Etilize’s content management service and have expanded our product listing footprint - globally.

      Christina Pageau
      Head of E-Commerce Marketing, Vertiv

    • logo
      Quote Icon
      As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by delivering solutions that support our initiatives and growth.

      Andrea Caletti
      Head of Global Web Operations, Acer

    • logo
      Quote Icon
      We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

      Ingram Micro Global Team

    • logo
      Quote Icon
      GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house, helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.

      Paul Gatens
      Vice President of E-Commerce Marketing Services, S.P. Richards

    • logo
      Quote Icon
      Over the past 9 years, the Etilize team has always been helpful, professional, and quick to offer additional support when needed. Setting up content in SpexAccess is a breeze and it’s good to see our rich content reflected on the product pages with our top resellers. We look forward to our continued partnership with GfK.

      Karen Pickering
      VP of Sales North America, Eve Systems

    • logo
      Quote Icon
      We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.

      Merle McIntosh
      SVP Merchandising and Product Management, Newegg

    Globally trusted by businesses big and small empowering them with the best decisions for their business


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