Manage all of your product data in one place and syndicate to our network of thousands of online retailers.
Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”
Source: Google Inside AdWords
If you do not have complete, accurate and engaging product content, you are consistently losing out on e-commerce sales
With GfK Etilize, your product content is guaranteed to be polished, precise, and primed for optimal search rankings. We don't just talk the talk, we help your content walk the walk.
Detailed product attributes
Titles and marketing descriptions optimized for SEO
Parametric product search
Feature benefit bullets
Enhanced product content elements
Universal product identifiers
Learn how GfK Etilize can transform your business
Industry leading retailers, brands and distributors trust our product data solutions to improve the customer shopping experience.
Our Trusted Customers
Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
We’ve taken control, elevated our brand and differentiated our digital product catalog by maximizing the GfK Etilize team’s expertise. From starting with a tailor-made product selector solution designed to position Vertiv as a key competitor in our market, we have grown to trust GfK Etilize’s content management service and have expanded our product listing footprint - globally.
Christina Pageau Head of E-Commerce Marketing, Vertiv
As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by delivering solutions that support our initiatives and growth.
Andrea Caletti Head of Global Web Operations, Acer
We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.
Ingram Micro Global Team
GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house, helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.
Paul Gatens Vice President of E-Commerce Marketing Services, S.P. Richards
Over the past 9 years, the Etilize team has always been helpful, professional, and quick to offer additional support when needed. Setting up content in SpexAccess is a breeze and it’s good to see our rich content reflected on the product pages with our top resellers. We look forward to our continued partnership with GfK.
Karen Pickering VP of Sales North America, Eve Systems
We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.
Merle McIntosh SVP Merchandising and Product Management, Newegg
Globally trusted by businesses big and small empowering them with the best decisions for their business
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