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Introducing: Image Hotspots

April 2, 2024

Transform static images into interactive experiences with our new hotspots feature. Now available for syndication

2024 Technical Consumer Goods (TCG) Outlook

February 5, 2024

Navigate uncertainty and focus opportunities in the TCG (home appliances & consumer electronics) market.

Glimmers of hope for the 2024 T&D market

January 4, 2024

In 2023, recovery fell short of expectations, but optimism returns for the global Consumer Technology and Durables market in 2024. Explore our latest insights before CES.

To Sell Sustainability, Product Attributes Are Crucial

December 6, 2023

Check out our new article on sustainability attributes in Dealerscope's December issue!

Meet us at CES 2024!

November 30, 2023

Get one-on-one guidance on elevating your online product catalog with powerful content from our eCommerce experts.

Client spotlight: Seiko Instruments

November 9, 2023

We are delighted to collaborate with Seiko Instruments to amplify both basic and enhanced product content for their extensive product catalog. Read more about our partnership!

We'll be at the ISSA Clean Show!

October 31, 2023

Catch us November 13-16 in Las Vegas, feel free to email our team to schedule a meeting.

Eager to showcase your sustainable edge?

October 18, 2023

See a list of eco-friendly certifications and product attributes that Etilize clients display on their product pages.

EComm Holiday Prep Session

October 3, 2023

The holiday season is the most important sales period for online brands, retailers, and distributors. Join experts from GfK as we help you strategize and prepare.

People & Planet Day | GfK & NIQ

September 22, 2023

Our teams from all over the world celebrated a special day dedicated to sustainability, social responsibility, and the well-being of our team and communities.

Winning E-Commerce in 2023: A workplace solutions guide to e-comm success

September 7, 2023

If you handle products in the office product space - make sure to join our upcoming webinar presented by WSA!

NIQ: Top 5 trends to monitor in 2024

August 15, 2023

Explore the top 5 emerging global trends that the CPG industry should be aware of as they plan for 2024.

The Rise and Rise of Sustainability

July 27, 2023

Consumers’ desire to protect the environment is not a fad despite the cost of living crisis, it’s still a growing concern.

NIQ and GfK together offer the Full View

July 11, 2023

We are proud to announce that the combination of NIQ and GfK is now complete, creating the world's preeminent consumer intelligence company.

Sustainability: a core driver in the Tech and Durables market

June 22, 2023

By 2030, GfK predicts that 50 percent of the world's population will be eco-active. Learn about the potential effect on the T&D market.

Driving eComm Retail Innovation

June 22, 2023

Watch the on-demand recording of our recent webinar to learn how to incorporate 2023 shopper trends into your online content strategy.

Client Success Story: Vertiv

June 1, 2023

As the leading global critical digital infrastructure provider, Vertiv trusts Etilize as its global eCommerce partner to outpace the competition with superior eComm content management.

Driving eComm Retail Innovation

May 19, 2023

Online shoppers continue to change rapidly, taking advantage of all that retailers can offer. Is your eCommerce strategy keeping up?
Register for our upcoming webinar on June 8th to hear the latest product content tips and insights.

Optimize eCommerce 2023

April 25, 2023

Listen to GfK's latest Thinking Ahead episode to hear our Etilize expert discuss how to stand out in today's crowded digital marketplace.



From Green to Glam: Where consumers sit on the sustainability spectrum

April 11, 2023

Explore the different and sometimes surprising sustainability profiles of today's consumers.



New client: Juniper Networks

March 16, 2023

Etilize has just partnered with Juniper, a multinational corporation that provides innovative networking hardware products and solutions.



Sustainability: Plugging into a Purpose-Powered CES

March 9, 2023

Read our latest Dealerscope article to hear what we took away when it comes to the consumer world’s new focus on purposeful design and right actions.



ODP partners with City of Hope

February 24, 2023

City of Hope is one of America’s top institutions for cancer research and treatment, impacting the lives of over 100 million patients annually. Donate today



What can you do to take your eCommerce to the next level?

February 21, 2023

Download the on-demand recording of our latest webinar to learn how to connect with the 2023 shopper.



Why Slow Motion Really Does Help Sell Luxury Goods

February 9, 2023

Check out WSJ's new article on what slow motion videos can do for your top-tier products.



Q1 2023 Newsletter

January 20, 2023

Watch GfK's Consumer Outlook to get a head start on 2023 and check out pictures from Etilize's CES attendance in our latest newsletter.



When Accessibility Becomes Second Nature

January 3, 2023

How does accessibility affect online tech retailers? Etilize's Dealerscope byline explores the pitfalls of disregarding accessible features in a time of "purposeful commerce".



Success story: How HP uses GfK's consumer intelligence

December 8, 2022

HP relies on gfknewron Consumer intelligence to gain insights to inform both their short-term tactical actions and strategic medium to long-term decisions. Read about their success here



Interest in sustainable IT products growing, says TCO

November 14, 2022

TCO has certified over 1,000 products since introducing Generation 9 of it's certification program, exceeding the previous generation's rate significantly.



Come see us at CES | January 5-8 2023

October 27, 2022

CES is the most influential tech event in the world — the proving ground for breakthrough technologies and global innovators.



Q4 2022 Newsletter

October 20, 2022

Learn how S.P. Richards helps resellers gain a competitive advantage, what's new on SpexAccess, and more in our latest newsletter.



Recording: Enhanced Product Content at ADI

October 5, 2022

ADI now features the ability to add A+ content to your listings. Learn about the benefits and where to get started in this recorded training session.



Ingram Micro launches Xvantage platform

September 22, 2022

Xvantage, an AI-powered platform, personalizes the experience for partners and helps them focus on creating solutions.


Webinar: Enhanced product content at ADI

September 8, 2022

Join GfK Etilize and ADI as we uncover how to leverage the ADI content system to increase your sales and conversions.


The IDEA Forum ft. GfK

August 10, 2022

Join GfK at this year's Insights Association IDEA Forum to learn how GfK helped Microsoft's market research techniques become more inclusive.


Update: List your A+ content on all Ingram Micro sites

July 22, 2022

IM resellers can now further improve the customer shopping experience through including A+ product content. Get started today!


Guide: Brand purpose messaging that resonates with consumers

July 7, 2022

In GfK's newest guide to brand success, you'll learn how purpose ads compare to traditional ads in their ability to capture & hold viewers' attention.


Buffalo Americas webinar recording

June 14, 2022

If you didn't get a chance to join our recent webinar, we took a look at how our product content makes Buffalo sales reps' jobs easier. Watch the recording here.


US B2B ECommerce will reach $3 trillion by 2027 - Forrester

June 10, 2022

Read Forrester's 5 year B2B eCommerce forecast and compare how your business is positioned in the eCommerce sector. Etilize can give you the tools to succeed.


The Power of Personalized Online Shopping

June 1, 2022

The latest trend data from GfK Consumer Life shows that over half of global consumers like the idea of technology that “knows” them, do you agree? Check out our newest article on Dealerscope.


Webinar: How to Optimize Your Best Buy Product Listings | June 23rd 1pm EST

May 23, 2022

We will be joined by Joel Leblanc, Senior Analyst at Best Buy, to discuss Best Buy's optimal content goals and best practices for vendors.


Webinar with Buffalo Americas | June 9, 3pm EST

May 17, 2022

Brian Hayes, Lloyd Wood (GfK Etilize) and experts from Buffalo Americas will be discussing the eCommerce consumer journey as it relates to sales opportunities. Register to join the discussion!


GfK's Decode the Future 2022 | May 19

May 10, 2022

Join powerful guest speakers from Beats by Dre, Salesforce, Forrester, and more to learn how to manage risk and unlock opportunities in today's turbulent markets.


GfK Etilize powers ADI website changes

May 3, 2022

Etilize completed a project with ADI US that expanded their data capabilities. The update allows customers to view thousands of new product resources to assist them in making purchase decisions.


Webinar: A Diversification Play You Can't Ignore

April 19, 2022

Hosted by the IOPFDA, this webinar will dive into best product diversification practices to accommodate today's dynamic consumer. Join on May 11!


GfK's Consumer Technology and Durables Report: Second Edition

April 8, 2022

The newest Consumer Tech and Durables report focuses on macro-trends impacting the industry and strategies to successfully navigate 2022. Learn what consumer lifestyle shifts are affecting your business.


Webinar: Beyond the Purchase Journey

April 5, 2022

On April 13th, join GfK's Neal Heffernan to discover how brands and retailers can tap into a variety of data streams to capture a multidimensional view of their customers.


GSA prepares for next stage of Commercial Platforms Initiative

March 23, 2022

GSA is looking to expand industry participation in future program contracts by adding ecommerce sites such as Office Depot, Staples, and Grainger.


GfK Etilize at BSA Education Summit in Orlando

March 18, 2022

Expert Brian Hayes will be taking the stage at the BSA Education Summit on 3/23. Learn how to differentiate yourself in the ecommerce space and increase speed to market.


Retail Innovation Conference & Expo | May 10-12

March 15, 2022

Collaborate with attendees and hear inspiring presentations on ecommerce, omnichannel strategy, and digital marketing at RICE 2022.


GfK's Women of the World Report

March 8, 2022

In honor of International Women's Day, this insightful report from GfK provides a comprehensive look at women's behavior as consumers. Download a copy to discover more.


Webinar recording: Best Practices for E-Commerce Product Content

February 28, 2022

In case you missed our webinar with the IOPFDA, we gave the audience in-depth tips to raise their ecommerce conversions and had fun while doing it! Click here to access the recording.


GfK sponsors 2022 CMA/SIMA Conference

February 22, 2022

GfK is a sponsor of the 2022 CMA/SIMA Conference (Category Management Association and Shopper Insights Managements Association). Our colleague Neal Heffernan will present a demo/product feature at our booth covering the new Shopper Connect solution.


NASA SEWP Industry Provider Training

February 9, 2022

The NASA SEWP Program Office manages government-wide IT products and services contracts that enable NASA and all Federal Agencies to achieve their goals. This beginner learning session will address how you can become a SEWP industry provider.


Webinar: Best Practices for E-Commerce Product Content

January 31, 2022

With over 300 million consumers expected to shop online this year, the stakes could not be higher. Are your ecommerce product listings ready? Join GfK Etilize and the IOPFDA to learn how you can take your sales to the next level.

GfK's Consumer Technology and Durables Report

January 15, 2022

Using trends and consumer insights from 2021, this report provides in-depth analysis of how Tech and Durables leaders can thrive in 2022. Are you prepared for what's to come?

Check out GSA Interact

December 1, 2021

Interact is GSA’s online platform that aims to help federal customers build relationships and collaborate with industry partners. The site has various community boards to facilitate discussions across a variety of trending topics.

Becoming a brand your consumers trust: The DTC Model

November 11, 2021

Developing the direct-to-consumer (DTC) channel has become critical for brands, especially over the past year. Listen to GfK Etilize’s Lloyd Wood and Geekspeak Commerce’s Isaac Wanzama explain why DTC works so well and what tips they have for evolving your brand.

Product Success on D&H

November 1, 2021

GfK Etilize and D&H present this online learning session to cover the differences between D&H Setup Simplified and GfK SpexAccess, and how these tools can optimize product sales.

About GfK

January 8, 2021

GfK was founded as  Gesellschaft für Konsumforschunge.V.(gfk) in 1934 by professors Dr. Vershofen, Dr. Erich Schäfer and the later Chancellor Dr.Ludwig Erhard. Since then, we have takes our love for research and bought it to power our AI-enabled marked intelligence...

Office Depot and OfficeMax

April 27, 2020

GfK Etilize provides optimized product content to the growing set of Office Depot Federation dealers. List and optimize your product content on Office Depot Federation sites. Office Depot Federation is rapidly expanding its dealers and content. GfK can syndicate your...

How to navigate external shocks like COVID-19 and come out on top

March 23, 2020

Events like COVID-19 cause disruption on multiple fronts – but spotting the early indications within the noise can turn chaos into success. How do you quickly tune in to pertinent, timely business intelligence, so that opportunities and risks are seen early and...

5 Questions With D&H Distributing Co-President Michael Schwab

February 11, 2020

D&H Distributing co-president Michael Schwab talks about the surprising turn in device sales, the growth in cloud, and where the tech distributor is headed in 2020. By O’Ryan Johnson CRN ‘No Shortage Of Opportunity’ This past year saw D&H Distributing hit a...

WB Mason

December 11, 2019

WB Mason enriches its catalog with GfK product content including rich A+ content. The optimized product pages are a win for WB Mason’s customers who receive the best possible shopping experience. Rich content helps increase conversions 3-10%. Contact us to learn...

Ingram Micro selects Gfk Etilize as partner for product data taxomony

October 1, 2019

Move strengthens 10-year relationship between tech product distributor and content provider

Future Buy Access shoppers’ minds, identify the shopping trends across the globe and plan for the future

September 15, 2019

In GfK report, consumers embrace subscription services, AR as shopping tools Smart speakers generate less enthusiasm among shoppers in new FutureBuy® research

5 mistakes eCommerce sellers make & how to get it right

September 1, 2019

Every eCommerce seller knows that when it comes to selling products online, content really is king. When consumers cannot hold a product in their hands, top-quality content can bridge the gap – through rich information, pictures, videos, and more. Optimizing online...

ISG, Trimega, and Pinnacle Dealer groups agree to merger

May 30, 2019

Good news for the independent Dealer Channel. The boards of the three leading US office products dealer groups have approved their merger and confirmed key details of the new entity. The directors of Independent Suppliers Group (ISG), Pinnacle Affiliates and TriMega...

Data Protection, GDPR and Information Security

May 17, 2018

What does data protection, privacy and security mean for us? We protect the things we really care about - and that’s why managing data in a safe way is a top priority at GfK.