Six months into #COVID19 lockdown
Six months into #COVID19 lockdown, how have consumers’ expectations and needs around home technology changed? In an all-new virtual learning session, experts from GfK Consumer Life will draw on just-released research to help brands, retailers, and others navigate the...
Best Buy’s web sales grow 242% in Q2 to a record of nearly $5 billion
More than 40% of the company’s digital sales came from buy online pick up in store and curbside pickup. Ecommerce represented 53% of total domestic revenue in Q2, up from 16% in the same quarter in 2019. Consumer electronics retail chain Best Buy Co. Inc. reported...
Join GfK Etilize’s webinar to optimize your product content and conversions at Best Buy
This webinar will cover how GfK Etilize can enable you to quickly add new products and update existing listings using Best Buy’s new automation service, PDM (Product Data Management). PDM allows GfK Etilize to rapidly feed your brand’s product data to...
GfK’s new guidebook Citizen Brands is now available.
Get GfK’s new guidebook for “citizen brands” which draws on a variety of GfK studies, plus the expertise of our brand team, to deliver clear recommendations in uncertain times. This practical handbook explores: What consumers expect from brands todayThe connections...