About GfK

About GfK

GfK was founded as Gesellschaft fürKonsumforschunge.V. (GfK) in 1934 by professors Dr. Vershofen, Dr. Erich Schäfer and the later Chancellor Dr. Ludwig Erhard. Since then, we have taken our love for research and brought it to power our AI-enabled market intelligence...
Office Depot and OfficeMax

Office Depot and OfficeMax

GfK Etilize provides optimized product content to the growing set of Office Depot Federation dealers. List and optimize your product content on Office Depot Federation sites. Office Depot Federation is rapidly expanding its dealers and content. GfK can syndicate your...
How to navigate external shocks like COVID-19 and come out on top

How to navigate external shocks like COVID-19 and come out on top

Events like COVID-19 cause disruption on multiple fronts – but spotting the early indications within the noise can turn chaos into success. How do you quickly tune in to pertinent, timely business intelligence, so that opportunities and risks are seen early and...
GfK’s Thinking Ahead Podcast is Now Live!

GfK’s Thinking Ahead Podcast is Now Live!

Thinking Ahead Podcast Episode 1: LIVE! Why are we still talking about Millennials? With Rachel Bonsignore What: This week, the first episode of GfK’s Thinking Ahead is launching on official podcast platforms. Description: You‘ve heard it before and you’ll hear it...
5 Questions With D&H Distributing Co-President Michael Schwab

5 Questions With D&H Distributing Co-President Michael Schwab

D&H Distributing co-president Michael Schwab talks about the surprising turn in device sales, the growth in cloud, and where the tech distributor is headed in 2020. By O’Ryan Johnson CRN ‘No Shortage Of Opportunity’ This past year saw D&H Distributing hit a...

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