The engine behind your product content

    As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up to date, optimized product data in an efficient and consistent manner. GfK Etilize can help with our product content management system!

    GfK’s Content Lifecycle

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    1. Create

    We like getting our hands dirty with product data! We can take your content in any format and create it in a format (taxonomy) optimised for SEO, and then do the mapping work for export to your retailers in their unique template(s).

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    2. Manage

    Better manage your data in all of its languages and formats, and turn it into consistent, optimized product content through an easy to use online tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.

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    3. Enhance

    Enhance your data by adding rich, A+ content through our easy to use tools to better engage your consumers and increase purchase conversions.

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    4. Optimise

    Optimise your product content and increase search relevance through our partnership with Google Manufacturer Centre.

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    5. Get to market fast

    We automatically syndicate your new sku’s and any updates to existing sku’s to maximise your sales opportunity through our network of thousands of retailers.

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    6. Review Results

    Monitor Trends and Analytics that help you adjust your eCommerce strategies. We provide you with product impression analytics in our retailer network down to the sku level.

    We create custom delivered solutions for your eCommerce site that help you further drive search optimization and cart conversions including:

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    • Competitor Intelligence tools
    • Content Development
    • Integration


    Why reinvent the wheel?

      GfK Etilize has built online ready product content representing over 70,000 brands. Find out how many of your products we are  already providing to your retail partners today.

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    Selling through walmart.com? We can now automatically syndicate your content to Walmart

    Rebuilding brands in the new abnormal

    With rapid changes taking place during this pandemic, how can brands and marketers navigate shifting priorities and ensure business continuity in a post-COVID environment?
    • As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth. As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

      Andrea Caletti
      Head of Global Web Operations [Acer]

    • GfK Etilize provides Fujitsu with a critical solution to support our eCommerce efforts. We simply provide our product data files to them, and they take it from there to standardise and optimise the content in a format that our key channel partners can use. Updates and product launches are a breeze, and our Etilize team is proactive about introducing new ways to help us maximize our online sales.

      Jonathan Waller
      Senior ChannelMarketing Manager [Fujitsu]

    • GfK Etilize was a great choice to help us better manage and syndicate our product content. They have existing relationships with many of our key retailer and distributor partners, and they make it easy to update and optimize our product content in the channel, including enhanced product content elements, all through an easy to use online portal.

      Christy Stevenson
      Director, Channel Marketing [Brother]