With the ubiquity of e-commerce and its evolution over the past decade, the competition for online buyers’ attention today is immense. You need all the help that you can get from the content that represents your products online in order to excel at your business and stay ahead of your competition.
The quality, originality and uniqueness of product content is of prime importance and plays a critical role in the success of your e-commerce business. The benefits to your revenue and reputation are undeniable, making it worth your time and investment.
High-quality and engaging product content that represents your products in a comprehensive and compelling manner, focuses on their distinguishing features and benefits and makes them come alive on the e-commerce platforms goes a long way in helping the potential buyers decide why they should pick your products over the competition.
Unique and optimized product content that embeds your own voice and marketing style helps improve your search rankings and the visibility of your products online. This enables the buyers to find the products that you distribute or sell easily as well as make the buying decision convenient for them while they review and compare these on your website.
GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.
Vice President Ecommerce and Marketing ServicesS.P. Richards Co.