Content Creation

Why do you need original and high-quality product content?

With the ubiquity of e-commerce and its evolution over the past decade, the competition for online buyers’ attention today is immense. You need all the help that you can get from the content that markets your products online in order to excel at your business and stay ahead of your competition.

The quality, originality and uniqueness of product content is of prime importance and plays a critical role in the success of your e-commerce business. The benefits to your revenue and reputation are undeniable, making it worth your time and investment.

Improve conversion rate

Original, clever and concise product content makes it easier for your website visitors to understand the products and make the buying decision.

Content Creation - Develop successful product content

Increase targeted traffic

Targeted traffic resulting from high search rankings and relevant keywords can significantly increase the number of visits from potential buyers of your products.

Rank higher on search engines

Original and optimized product content helps improve your search rankings and the visibility of your products online

Stand out from the competition

Your competitors are trying to sell to the same potential customers as you. That’s why it is paramount you have an edge against the competition.

Have a loyal customer base

Product content that your visitors can relate to helps them make the right buying decisions. This builds trust and nurtures loyal customers ensuring future sales.

Translated & localized content

Unique content enables you to reach your customers in their languages with localized content. GfK provides product content in 30 languages and 56 markets.

Professional Copywriting

Premium Quality Content

Scale at Low Cost

Consulting Services

With custom content written just for you by our team of professional copywriters, your products will rank well on search engines and will have a better discovery as well as conversion rate compared to the generic content.
GfK Etilize can work with you on the following product content elements of premium quality at competitive rates:
- - - - Marketing descriptions (romance copies)
        
        A+ pages (rich marketing copies)
        
        Feature benefit bullet points
        
        Short and long titles
        
        Keywords
        
        Mapped technical specifications that conform to your taxonomy
        
        Custom product category trees
        
        Augmented reality/3D models
        
        High-res images (creation and processing)
GfK Etilize has custom-built proprietary systems in place to generate many content elements using product group / category level and brand level rules as applicable (feature benefit bullets, titles, keywords etc.) in order to scale efficiently, minimize manual effort and keep your copywriting costs lower.
GfK Etilize provides expert consulting services to enhance the performance of your web pages, ensuring they achieve the highest search engine rankings and maximum visibility. By implementing our proven techniques and industry best practices, we can help you outrank your competitors and attract a larger audience to your website.