Drive sales with
Develop original and compelling product content
that connects with your customers.
Why do you need original and high-quality product content?
With the ubiquity of e-commerce and its evolution over the past decade, the competition for online buyers’ attention today is immense. You need all the help that you can get from the content that represents your products online in order to excel at your business and stay ahead of your competition.
The quality, originality and uniqueness of product content is of prime importance and plays a critical role in the success of your e-commerce business. The benefits to your revenue and reputation are undeniable, making it worth your time and investment.
Manufacturers & Vendors
High-quality and engaging product content that represents your products in a comprehensive and compelling manner, focuses on their distinguishing features and benefits and makes them come alive on the e-commerce platforms goes a long way in helping the potential buyers decide why they should pick your products over the competition.
Retailers, Distributors & Resellers
Unique and optimized product content that embeds your own voice and marketing style helps improve your search rankings and the visibility of your products online. This enables the buyers to find the products that you distribute or sell easily as well as make the buying decision convenient for them while they review and compare these on your website.
GfK Etilize drives eCommerce strategy
Improve conversion rate
Stand out from the competition
Increase targeted traffic
Have a loyal customer base
Rank higher on search engines
Translated & Localized Content
How can GfK Etilize help?
GfK Etilize has a 20-year track-record of helping businesses compete better online and increase sales. GfK Etilize can provide well-written, unique and customized product content for your e-commerce platforms and websites that is optimized for search engines, conforms to your style-guides / content standards and speaks to your target audience.
With the custom content written just for you by our team of professional copywriters, your products will rank well on search engines and will have a better discovery as well as conversion rate compared to the generic content.
GfK Etilize can work with you on the following product content elements of premium quality at competitive rates:
GfK Etilize has custom-built proprietary systems in place to generate many content elements using product group / category level and brand level rules as applicable (feature benefit bullets, titles, keywords etc.) in order to scale efficiently, minimize manual effort and keep your copywriting costs lower.
GfK Etilize can also provide consulting services to optimize your web-pages for best search engine rankings and visibility.
How clients use GfK Etilize
S.P. Richards Co. expands assortment for dealers and get to market faster.
GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.
Vice President Ecommerce and Marketing Services
S.P. Richards Co.