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Content Creation - Develop successful product content

Develop original and compelling product content that connects with customers and drives conversions

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Why do you need original and high-quality product content?

With the ubiquity of e-commerce and its evolution over the past decade, the competition for online buyers’ attention today is immense. You need all the help that you can get from the content that markets your products online in order to excel at your business and stay ahead of your competition.

The quality, originality and uniqueness of product content is of prime importance and plays a critical role in the success of your e-commerce business. The benefits to your revenue and reputation are undeniable, making it worth your time and investment.

Manufacturers & Vendors

High-quality and engaging product content that represents your products in a comprehensive and compelling manner, focuses on their distinguishing features and benefits and makes them come alive on the e-commerce platforms goes a long way in helping the potential buyers decide why they should pick your products over the competition.

Three coworkers looking at a desktop screen with line graphs
Warehouse worker looking at iPad screen that says "warehouse management"

Retailers, Distributors & Resellers

Unique and optimized product content that embeds your own voice and marketing style helps improve your search rankings and the visibility of your products online. This enables the buyers to find the products that you distribute or sell easily as well as make the buying decision convenient for them while they review and compare these on your website.

GfK Etilize drives e-commerce strategy

Content Creation - Develop successful product content

Improve conversion rate

Original, clever and concise product content makes it easier for your website visitors to understand the products and make the buying decision.
Content Creation - Develop successful product content

Increase targeted traffic

Targeted traffic resulting from high search rankings and relevant keywords can significantly increase the number of visits from potential buyers of your products.
Content Creation - Develop successful product content

Rank higher on search engines

Original and optimized product content helps improve your search rankings and the visibility of your products online
Content Creation - Develop successful product content

Stand out from the competition

Your competitors are trying to sell to the same potential customers as you. That’s why it is paramount you have an edge against the competition. 
Content Creation - Develop successful product content

Have a loyal customer base

Product content that your visitors can relate to helps them make the right buying decisions. This  builds trust and nurtures loyal customers ensuring  future sales. 
Content Creation - Develop successful product content

Translated & localized content

Unique content enables you to reach your customers in their languages with localized content. GfK provides product content in 30 languages and 56 markets.

How can GfK Etilize help?

GfK Etilize has a 20-year track-record of helping businesses compete better online and increase sales. GfK Etilize can provide well-written, unique and customized product content for your e-commerce platforms and websites that is optimized for search engines, conforms to your style-guides / content standards and speaks to your target audience.


Professional Copywriting
Premium Quality Content
Scale at Low Cost
Consulting Services
  • Copywriters looking at iPad

    With custom content written just for you by our team of professional copywriters, your products will rank well on search engines and will have a better discovery as well as conversion rate compared to the generic content.

  • Person online shoppingGfK Etilize can work with you on the following product content elements of premium quality at competitive rates:

                              • Marketing descriptions (romance copies)
                              • A+ pages (rich marketing copies)
                              • Feature benefit bullet points
                              • Short and long titles
                              • Keywords
                              • Mapped technical specifications that conform to your taxonomy
                              • Custom product category trees
                              • Augmented reality/3D models
                              • High-res images (creation and processing)
  • Earth in the palm of someone's hand

    GfK Etilize has custom-built proprietary systems in place to generate many content elements using product group / category level and brand level rules as applicable (feature benefit bullets, titles, keywords etc.) in order to scale efficiently, minimize manual effort and keep your copywriting costs lower.

  • Woman smiling looking at computer

    GfK Etilize provides expert consulting services to enhance the performance of your web pages, ensuring they achieve the highest search engine rankings and maximum visibility. By implementing our proven techniques and industry best practices, we can help you outrank your competitors and attract a larger audience to your website.

Industry leaders trust GfK to meet their unique needs

S.P. Richards Co. expands assortment for dealers and get to market faster.

SP Richards logo

GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.

Paul Gates
Vice President of E-Commerce and Marketing Services, S.P. Richards

Learn how GfK Etilize can transform your business

Industry leading retailers, brands and distributors trust in GfK Etilize’s
product data solutions to improve the customer shopping experience.

Learn more