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Increase sales and profitability on Best Buy

Create new product content and update existing content using the new Best Buy PDM (Product Data Management) process with GfK Etilize.

Best Buy Logo

How to maximize profitability on Best Buy

To support your business on the Google Manufacturing Center, you need a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to Best Buy that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to the Best Buy platform. This data includes:

  • Product Descriptions

  • Feature Benefits

  • Product Attributes

  • Rich Media Elements

Product data is often visible on within minutes.

GfK Etilize Solution
Hands Free Content Mapping

Hands-Free Content Mapping

Best Buy is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. GfK Etilize creates and maintains the mapping from our product schema to the Best Buy schema, lifting the burden from vendors.

Custom Content Creation

Best Buy requires it’s sellers to provide a collection of stylized Product Features for each product submitted. Either supply the content you wish to share, or have GfK Etilize author this content on your behalf. All curated content is provided using the Content Style Guide provided by Best Buy.

Custom Content Creation
Detailed Reporting

Detailed Reporting

GfK Etilize will provide you reports throughout the process, keeping you fully informed from start to finish.

What are the benefits?

Increase Sales

Faster Time to Market

Get your product listed on the Best Buy website in days instead of weeks or months. Updates to existing products are often realized within minutes, allowing your products to be marketed with complete and accurate product data.

Increase target traffic

Increase Conversions

GfK Etilize increases Best Buy shopping relevancy and conversions by presenting your products with the benefits and detail required by consumers to make an informed buying decision.

Increase Sales

Fewer Returns

Reduce the amount of returns by providing complete and accurate product data. Ambiguity on a feature or benefit may lead to a costly return of your product. GfK ensures that all required attributes are provided to Best Buy in the format that they require.

Best Buy and GfK Etilize discuss product data management

Best Buy and GfK Etilize joined forces for a lively discussion on how brands can increase sales and conversions with enhanced product data management (PDM).

View this on-demand session to learn now GfK Etilize and BestBuy collaborated on the new BestBuy PDM process that provides optimized product content, including A+, on

Start increasing your presence on Best Buy today.

From conception to integration with GfK Etilize.


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