What is A+ content?
A+/rich media content is an unstructured ‘free form’ layout that allows you to communicate product value in a creative way. A+ can include all rich content elements such as high-res images, 360-degree product spins, augmented reality, an "About the Brand" section, and more. Enhanced content is an industry necessity, enabling eCommerce product pages to look their very best.
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Enhanced content boosts creativity
Because A+ is a is a free-form product page, it gives manufacturers much more space and freedom to display content relatively in a way that helps shoppers get to know the products better, directly leading to increased purchase conversions and decreased product returns.
Enhanced content focuses on highlighting a product's key value proposition and benefits. It tells a product’s story with examples and images and answers the question, “Why would someone want to buy this product?"
More robust marketing
Enhanced content pages go above and beyond product specifications and can include product marketing, images, videos, comparison charts and social media to help you get a product story in front of potential buyers.
Detailed, and keyword rich marketing descriptions can dramatically boost SEO and provide compelling content that can also be leveraged for social media campaigns.
Elevate the shopping experience for your customers
Today’s online shopping experience is all about creating engaging content. According to Deloitte, 82% of consumers go online to do product research before buying, so it is crucial that you grab your customer’s attention, keep it and seal the deal.
Enhanced content educates prospective customers and updates current clients on how a product works and solves their needs.
Boost shopper engagement with Augmented Reality
With the power of AR, transform traditional shopping experiences into an immersive journey. Let shoppers to interact with your products in their own environments, increasing buyer confidence and reducing return rates.
Manage all product content in one place
We provide a single, online portal for you to manage all your product content elements including structured content, enhanced content, images, videos and more.
Creating enhanced content pages is a piece of cake
We’ve introduced a NEW tool that allows brands to much more easily create inline, unstructured content on the fly with easy drag and drop functionality. We provide several pre-existing templates, or you can simply create your own preferred layouts.
Put your best foot forward
We combine your enhanced content pages with your structured content elements and syndicate any changes and updates daily to our network of thousands of retailers and distributors to ensure you have your best content in the channel.