Discover how telling a visual product story consistently drives engagement and sales
In the competitive world of online shopping, it's crucial that your product content rises above the noise and grabs your customer's attention. Clearly communicating your product's unique value proposition is key to driving purchase conversions.
According to a recent GfK futurebuy study:
A+ content is unstructured ‘free form’ content. It can include all rich content elements such as high-res images, 360-degree product spins, augmented reality, "About the Brand" content, and more. A+ content is becoming an industry necessity to enable eCommerce product pages to look their very best.
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Because enhanced content is a is a free-form product page, it gives manufacturers much more space and freedom to display content relatively in a way that helps shoppers get to know the products better, directly leading to increased purchase conversions and decreased product returns.
Enhanced content focuses on highlighting a product's key value proposition and benefits. It tells a product’s story with examples and images and answers the question, “Why would someone want to buy this product?"
Enhanced content pages go above and beyond product specifications and can include product marketing, images, videos, comparison charts and social media to help you get a product story in front of potential buyers.
Detailed, and keyword rich marketing descriptions can dramatically boost SEO and provide compelling content that can also be leveraged for social media campaigns.
Today’s online shopping experience is all about creating engaging content. According to Deloitte, 82% of consumers go online to do product research before buying, so it is crucial that you grab your customer’s attention, keep it and seal the deal.
Enhanced content educates prospective customers and updates current clients on how a product works and solves their needs.
Manage all product content in one place
We provide a single, online portal for you to manage all your product content elements including structured content, enhanced content, images, videos and more.
Put your best foot forward
We combine your enhanced content pages with your structured content elements and syndicate any changes and updates daily to our network of thousands of retailers and distributors to ensure you have your best content in the channel.
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