Improve the customer shopping experience with enhanced content

Increase cart conversions and gain a competitive edge

Your online product content needs to stand out, now more than ever, to capture your customer’s attention and clearly articulate your products’ value proposition to drive purchase conversions

According to a recent GfK futurebuy study:

54%

of respondents said that they are now less loyal to any one brand and need to shop around to find the best value.

45%

said that retailers, advertisers and brands have less influence on their purchase decisions than ever before.

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Enhanced Content for brands

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Creating Enhanced Content pages is a piece of cake

We’ve introduced a NEW tool that allows brands to much more easily create inline, unstructured content on the fly with easy drag and drop functionality. We provide several preexisting templates, or you can simply create your own preferred layouts.

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Manage all product content in one place

We provide a single, online portal for you to manage all your product content elements including structured content, enhanced content, images, videos and more.

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Put your best foot forward

We combine your enhanced content pages with your structured content elements and syndicate any changes and updates daily to our network of thousands of retailers and distributors to ensure you have your best content in the channel.

Enhanced Content for retailers

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Get it online fast!

We make it easy to receive and deploy enhanced content from the brands you carry in our network. No matter what your system requirements, we have you covered: on-site widget, download or hosted delivery.

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From a nice to have to a need to have

Enhanced content is proven to increase sales and lower cart abandonment and return rates. Beat your competition to the punch and stand out with differentiated content.

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The Power of Enhanced Content

What is Enhanced Content?

Enahnced Content, also known as A+ Content, is unstructured ‘free form’ content. It can include all of your Rich Content elements such as, extended marketing descriptions, videos, product tours, 360 degree views, brochures, manuals, charts and more. Here’s why enhanced content is becoming an industry necessity to enable eCommerce.

A Laptop of Ultrathin Proportions

This laptop pushes thin to the limit.

Uncompromised Usability

Ultrathin doesn’t mean compromising on capabilities.

The Thinnest1 Ever

At 9.98mm the Acer Swift 7 is the thinnest1 laptop you’ve ever laid eyes on. It’s also amazingly light-weight too.

Black & Gold

A gold inner surface and a matte black aluminum exterior combine to exude a modernistic sense of flair.

Streamlined Style

Rounded corners and chamfered edges around the touchpad add just the right touch of depth to its design.

Work Unplugged on the Go

With up to 9 hours of battery life, you’ll be able to get things done wherever the day takes you.

3X Faster Wireless Speeds

Enjoy up to 3X3 faster wireless performance than before with 2×2 802.11ac with MU-MIMO technology.

Immersive Sound

Dolby Audio™ Premium and Acer TrueHarmony™ work together to immerse you in clear and bold virtual surround sound.

^1. Based on a July 1, 2016 comparison of Windows OS and OSX clamshell laptops that were available on the market.
^2. Battery life varies depending on power settings and usage.
^3. To achieve optimal performance, both the transmitter and receiver must support MU-MIMO. The claim of up to 3 times faster transmission speed is based on scenarios where the wireless AP supports 4 MU streams.
^4. One of the two USB Type-C ports supports power delivery, display output and data transfers, while the other port only supports power delivery and data transfers.

360 View

Videos

About the Brand

Our Mission

Breaking down barriers between people and technology.

Since Acer’s inception, our common goal has always been contributing to society. We believe that the more access people have to technology, the better. This is our reason for being.

Brand Manifesto

At Acer we believe it only takes one explorer to change the world. And we believe that with the right tools, everyone has the potential to be that explorer.

We are more than a technology company, we are a nimble team of pioneers. Our passion for technology is rooted in what it enables people to explore and create. We see it as our responsibility to help people push beyond their limits, to spark curiosity and ignite discovery with the products we make. We encourage people to explore their potential and the world around them.

Acer devices help people uncover their world faster, better and more securely. If you ask us what we do? Simple: We make tools for the modern day explorer.

Brand Values

Curious
Curiosity is the seed of every innovative idea. Wonderment and imagination make for active minds, open to new worlds and ideas. We see problems not as things to be solved, but as opportunities to better understand the ever-changing needs of our end users.

Progressive
Staying on the cusp of progress allows us to do what we love best, making people’s lives better through technology. Everything we make should carry our consumers and the industry forward. If it’s not improving lives, it’s not worth making.

Human
We make products for the many, not the few. Our drive doesn’t come from publicity or awards, but from seeing real people use our products to navigate and create their world.

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Enhanced Content boosts creativity

Because enhanced content is a is a free-form product page, it gives manufacturers much more space and freedom to display content reatively in a way that helps shoppers get to know the products better, directly leading to increased purchase conversions and decreased product returns.

Enhanced content focuses on highlighting a products’ key value proposition and benefts. It tells a product’s story with examples and images and answers the question, “Why would someone want to buy this product?

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More robust marketing

Enhanced content pages go above and beyond product specifcations and can include product marketing, images, videos, comparison charts and social media to help you get a product story in front of potential buyers.

Detailed, and keyword rich marketing descriptions can dramatically boost SEO and provide compelling content that can also be leveraged for Social Media campaigns.

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