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    In the competitive world of online shopping, it's crucial that your product content rises above the noise and grabs your customer's attention. Clearly communicating your product's unique value proposition is key to driving purchase conversions.

    According to a recent GfK futurebuy study:

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    54% of respondents said that they are now less loyal to any one brand and need to shop around to find the best value.

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    45% said that retailers, advertisers and brands have less influence on their purchase decisions than ever before.

    The power of enhanced content

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    What is A+ content?

    A+ content is unstructured ‘free form’ content. It can include all rich content elements such as high-res images, 360-degree product spins, augmented reality, "About the Brand" content, and more. A+ content is becoming an industry necessity to enable e-commerce product pages to look their very best. 

     

     

     

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    Enhanced content boosts creativity

    Because enhanced content is a is a free-form product page, it gives manufacturers much more space and freedom to display content relatively in a way that helps shoppers get to know the products better, directly leading to increased purchase conversions and decreased product returns.
    Enhanced content focuses on highlighting a product's key value proposition and benefits. It tells a product’s story with examples and images and answers the question, “Why would someone want to buy this product?"

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    More robust marketing

    Enhanced content pages go above and beyond product specifications and can include product marketing, images, videos, comparison charts and social media to help you get a product story in front of potential buyers.

    Detailed, and keyword rich marketing descriptions can dramatically boost SEO and provide compelling content that can also be leveraged for social media campaigns.

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    Elevate the shopping experience for your customers

    Today’s online shopping experience is all about creating engaging content. According to Deloitte, 82% of consumers go online to do product research before buying, so it is crucial that you grab your customer’s attention, keep it and seal the deal.

    Enhanced content educates prospective customers and updates current clients on how a product works and solves their needs.

    Increase shopper engagement with Augmented Reality

    Provide an unparalleled and captivating shopping experience that will leave shoppers in awe. With the power of Augmented Reality, we elevate traditional shopping to new heights, allowing customers to engage with products in ways they never thought possible.

    Learn more

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    Enhanced content for retailers

    Enhanced Content - Improving the Online Shopping Experience - GfK Etilize
    From a nice-to-have to a
    need-to-have

    Enhanced content is proven to increase sales and lower cart abandonment and return rates. Beat your competition to the punch and stand out with differentiated content.
     
    Enhanced Content - Improving the Online Shopping Experience - GfK Etilize
    Get it online fast!

    We make it easy to receive and deploy enhanced content from the brands you carry in our network. No matter what your system requirements, we have you covered: on-site widget, download or hosted delivery.

    Enhanced content for brands

     

    Enhanced Content - Improving the Online Shopping Experience - GfK Etilize

    Manage all product content in one place

    We provide a single, online portal for you to manage all your product content elements including structured content, enhanced content, images, videos and more.

    Enhanced Content - Improving the Online Shopping Experience - GfK Etilize

    Creating enhanced content pages is a piece of cake

    We’ve introduced a NEW tool that allows brands to much more easily create inline, unstructured content on the fly with easy drag and drop functionality. We provide several pre-existing templates, or you can simply create your own preferred layouts.

    Learn more

    Enhanced Content - Improving the Online Shopping Experience - GfK Etilize

    Put your best foot forward

    We combine your enhanced content pages with your structured content elements and syndicate any changes and updates daily to our network of thousands of retailers and distributors to ensure you have your best content in the channel.

    Download: The GfK Etilize Guide to Enhanced Product Content