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How to increase sales on Google

To support your business on the Google Manufacturing Center, you need a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to the Google Manufacturing Center that enables the flow of highly accurate and complete product content. On behalf businesses that sell on Google, GfK Etilize provides your product data, that includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements

Data is often visible on Google within minutes.

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Hands-Free Content Mapping

Google is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. GfK Etilize creates and maintains the mapping from our product schema to the Google schema, lifting the burden from the seller or vendor.

Automated Delivery

Product Content is provided to Google using the latest technology available. The GfK Etilize platform reliably transmits thousands of products to Google in seconds that can easily be updated later in the product’s lifecycle.

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Detailed Reporting

GfK Etilize will provide you reports throughout the process keeping you fully informed from start to finish.


What are the benefits?

GfK Etilize + Google Manufacturer Center - Optimize Product Content for Search and Shopping

Win Customers

Many of the millions of Google shoppers are "undecided". This represents a huge opportunity - for brands to enhance the representation of their products and ultimately capture incremental customers.

GfK Etilize + Google Manufacturer Center - Optimize Product Content for Search and Shopping

Increase Conversions

GfK Etilize increases Google Shopping Ads relevancy and conversions.

GfK Etilize + Google Manufacturer Center - Optimize Product Content for Search and Shopping

Performance Analytics

Keep your Amazon listing up to date  Receive unique, powerful analytics that are exclusive to Manufacturer Center participants to understand how your products are performing in Google searches.


Google and GfK Etilize on Stage

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Check out the video from our recent joint presentation to learn more about the benefits of Google Manufacturer Center.