Improve your brand’s presence on Google
Google Manufacturer Center provides optimized search results and customer experiences, leading to increased conversions and sales for manufacturers along with actionable business intelligence.
How to increase sales on Google
To support your business on the Google Manufacturing Center, you need a solution that can manage your product listings in an effective and efficient manner.
The GfK Etilize Solution
GfK Etilize delivers a robust connection to the Google Manufacturing Center that enables the flow of highly accurate and complete product content. On behalf of businesses that sell on Google, GfK Etilize provides your product data, that includes:
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Product Descriptions
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Feature Benefits
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Product Attributes
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Rich Media Elements
Data is often visible on Google within minutes.
Hands-Free Content Mapping
Google is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. GfK Etilize creates and maintains the mapping from our product schema to the Google schema, lifting the burden from the seller or vendor.
Automated Delivery
Product Content is provided to Google using the latest technology available. The GfK Etilize platform reliably transmits thousands of products to Google in seconds that can easily be updated later in the product’s lifecycle.
Detailed Reporting
GfK Etilize will provide you reports throughout the process, keeping you fully informed from start to finish.
What are the benefits?
Win Customers
Many of the millions of Google shoppers are “undecided”. This represents a huge opportunity—for brands to enhance the representation of their products and ultimately capture incremental customers.
Increase Conversions
GfK Etilize increases Google Shopping Ads relevancy and conversions.
Performance Analytics
Receive unique, powerful analytics that are exclusive to Manufacturer Center participants to understand how your products are performing in Google searches.
Google and GfK Etilize on Stage
