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GfK and Google

Improve your brand’s presence on Google

Google Manufacturer Center provides optimized search results and customer experiences, leading to increased conversions and sales for manufacturers along with actionable business intelligence

How does it work?

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As users search for key product attributes, Google can surface the most relevant Shopping Ads from retailers and create a better shopping experience for your products

GfK automatically updates and exports your product content to Google Manufacturer Center each day, for immediate impact in optimizing search results and engagement in the channel

Check out the video from our recent joint webinar with Google to hear more about the benefits of Manufacturer Center


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What are the benefits?

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Many of the millions of Google shoppers are “undecided”. This represents a huge opportunity—for brands to enhance the representation of their products and ultimately capture incremental customers

 
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Increases Google Shopping Ads relevancy and conversions

 
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Receive unique, powerful analytics exclusive to Manufacturer Center participants to understand how your products are performing in search across Google

 

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*By filling in the form above you are subscribing to be informed of GfK Etilize news, insights and future events. You can unsubscribe at any time by clicking on the unsubscribe link at the bottom of our emails.