How to sell more on SYNNEX sites

From thought leadership and global capabilities to technology subject matter experts and local market insights, TD SYNNEX connects the IT ecosystem to useful and relevant stories, resources, insights, education and specialized knowledge. GfK can support your business on SYNNEX, giving you a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to SYNNEX that enables the flow of highly accurate and complete product content from  the GfK Etilize CMS (Content Management System) to the SYNNEX platform. This data includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements

Product data is often visible on SYNNEX within minutes.


Hands-Free Content Syndication

TD SYNNEX maintains a comprehensive data schema for all of its products. Let GfK Etilize create and maintain the required mapping from our product schema to SYNNEX's, lifting the burden from your local teams.

Automated Updates


From the creation of a new listing to the update of an existing listing, GfK Etilize provides multiple trigger points to keep your product content up to date and accurate. Updates can be triggered based underlying content changes which will ensure consistently relevant product content.


Reporting & Support


You will always know the status of your listings. GfK Etilize provides you updates and visibility on where your products are within the syndication process. Our support team will guide you through the process and are always available to answer any questions you may have.

What are the benefits?

GfK Etilize + SYNNEX - Enhance your products on SYNNEX

Faster Time to Market

Get your product listed on TD SYNNEX's sites in days instead of weeks or months. Updates to existing products are often realized within minutes, allowing your products to be marketed with complete and accurate product data.

GfK Etilize + SYNNEX - Enhance your products on SYNNEX

Increase Conversions

GfK Etilize increases shopping relevancy and conversions by presenting your products with the benefits and detail required by consumers to make an informed buying decision.

GfK Etilize + SYNNEX - Enhance your products on SYNNEX

Fewer Returns

Reduce the amount of returns by providing complete and accurate product data. Ambiguity on a feature or benefit may lead to a costly return of your product. GfK ensures that all required attributes are provided to SYNNEX resulting in a comprehensive product listing.

How does it work?


Icon_1Supply a list of the products you wish to submit to TD SYNNEX to GfK Etilize with any optional custom content you want to include (descriptions, marketing text, feature benefits).


Icon_2GfK Etilize will upload the product content to TD SYNNEX by creating a new listing or updating an existing listing. All product content including images is supplied to TD SYNNEX in their required formats.


Icon_3TD SYNNEX acknowledges the receipt of the new content and pushes it live and GfK Etilize provides you a detailed log of the content submitted.