How to succeed as a vendor on Novexco

Boost your sales on Novexco by leveraging the unparalleled expertise and support of GfK's top-notch product content. Whether you're a seasoned vendor or just starting out, our expert team will provide you with the tools and strategies needed to thrive in the competitive marketplace. Discover the power of GfK product content and take your business to new heights.

The GfK Etilize Solution

GfK Etilize delivers a robust connection to Novexco that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to the Novexco platform. This data includes:

  • Product descriptions
  • Feature benefits
  • Product attributes
  • Rich media elements including A+ pages, AR, 360-degree spins, and more

Product data is often visible on Novexco within minutes.


Hands-Free Content Syndication

Novexco maintains a comprehensive data schema for all of its products. Let GfK Etilize create and maintain the required mapping from our product schema to Novexco's, lifting the burden from your local teams.

Automated Updates


From the creation of a new listing to the update of an existing listing, GfK Etilize provides multiple trigger points to keep your product content up-to-date and accurate. Updates can be triggered based underlying content changes which will ensure consistently relevant product content.


Reporting & Support


You will always know the status of your listings. GfK Etilize provides you updates and visibility on where your products are within the syndication process. Our support team will guide you through the process and are always available to answer any questions you may have.

What are the benefits?

Maximize Sales with Optimized Content on Novexco | GfK Etilize

Faster Time to Market

Get your product listed on Novexco's sites in days instead of weeks or months. Updates to existing products are often realized within minutes, allowing your products to be marketed with complete and accurate product data.

Maximize Sales with Optimized Content on Novexco | GfK Etilize

Increase Conversions

GfK Etilize increases shopping relevancy and conversions by presenting your products with the benefits and detail required by consumers to make an informed buying decision.

Maximize Sales with Optimized Content on Novexco | GfK Etilize

Fewer Returns

Reduce the amount of returns by providing complete and accurate product data. Ambiguity on a feature or benefit may lead to a costly return of your product. GfK ensures that all required attributes are provided to Novexco resulting in a comprehensive product listing.

How does it work?


Icon_1Supply a list of the products you wish to submit to Novexco to GfK Etilize with any optional custom content you want to include (descriptions, marketing text, feature benefits).


Icon_2GfK Etilize will upload the product content to Novexco by creating a new listing or updating an existing listing. All product content including images is supplied to Novexco in their required formats.


Icon_3Novexco acknowledges the receipt of the new content and pushes it live and GfK Etilize provides you a detailed log of the content submitted.