North America: +1 888 608-1212 | Europe: +49 / (0) 911 / 395 2372


Get accurate, up-to-date, standardized product content for thousands of brands worldwide. Increase visibility and conversions.


Outsource your Product Content needs to us, and improve vendor and dealer relationships to increase sales.


Manage all of your product data in one place and syndicate to our network of thousands of online retailers.

GfK Etilize provides standardized product data feeds for more than 20 million products worldwide

Turn your shoppers into buyers!
get access to product data, product images, marketing text, product specifications, merchandising
information, rich content and more in various product data catalogs available around the world

Global products in catalog

Brands represented

Global markets served

  • 40%

Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”

Source: Google Inside AdWords

If you do not have complete, accurate and engaging product content you are losing out on sales as we speak.

With GfK Etilize, we ensure your product content is complete, accurate, standardized and optimized for search relevance to let your content not just talk the talk, but to walk the walk!


Detailed product attributes


Titles and marketing descriptions optimized for SEO


Parametric product search


Feature benefit bullets


Enhanced product content elements


Universal product identifiers

Our trusted customers


Industry leading retailers, brands and distributors trust in GfK Etilize’s
product data solutions to improve the customer shopping experience.

  • Acer

    As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.

    Andrea Caletti - Head of Global Web Operations

  • We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.

    Ingram Micro Global Team

  • GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.

    Paul Gatens - Vice President Ecommerce and Marketing Services

  • We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.

    Merle McIntosh - SVP Merchandising and Product Management


    With over 300,000 products in our assortment, we need to improve the quality of our data and ensure we have speed to market with new products from the brands we carry.  The product catalog, robust data offerings and service we receive from GfK Etilize is unparalleled.

    Kelly Kennedy - eCommerce Product Manager

What’s new at GfK Etilize

10eCommerce Trends for 2017

GfK Etilize in the top

GfK Etilize highlighted in the top 10 eCommerce trends for 2017 ...
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From enhanced product content to augmented reality – The future is NOW

The statistics are overwhelming. The impact that rich product data elements like videos and 360s have on increasing ...
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Google CES

At CES, GfK Will Focus on Smart Life Adoption, High-Quality Product Content

Sessions include co-presentation with Google. GfK experts are starting 2017 on a high note with two presentations at ...
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Businesses around the world are using GfK Etilize product data