Simplify your online sales efforts with product content management
Your one-stop shop for product content creation, management and syndication
As the demands of eCommerce continue to grow, brands are struggling to provide their resellers with up to date, optimized product data in an efficient and consistent manner. GfK Etilize can help with our product content management system!
Take 90 seconds to learn about Spex Access – our turnkey solution for product content management
The Content Lifecycle
We like getting our hands dirty with product data! We can take your content in any format and create it in a format (taxonomy) optimized for SEO, and then do the mapping work for export to your retailers in their unique template(s).
Enhance your data by adding rich content elements such as high resolution images, videos, brochures, etc. and unstructured, enhanced content through our easy to use tools to better engage your consumers and increase purchase conversions.
5. Get to market fast
We automatically syndicate your new sku’s and any updates to existing sku’s to maximize your sales opportunity through our network of thousands of retailers.
Better manage your data in all of its languages and formats, and turn it into consistent, optimized content through an easy to use online product content management tool. This includes all structured content, as well as enhanced content elements like unstructured data, image galleries and videos all in one place.
4. Optimize with Google
Optimize your product content and increase search relevance through our partnership with Google Manufacturer Center.
6. Review results
Monitor Trends and Analytics that help you adjust your eCommerce strategies. We provide you with product impression analytics in our retailer network down to the sku level.
Value added services
We create custom delivered solutions for your eCommerce site that help you further drive search optimization and cart conversions including:
Product Finders deployed on your own website as well as that of key retail partners
Store Finders deployed on your website for shoppers to find your products online and at local retailers
Competitor Intelligence tools
Why reinvent the wheel
GfK Etilize has built online ready product content representing over 70,000 brands. Find out how many of your products we are already providing to your retail partners today.
What our customers are saying
Andrea Caletti – Head of Global Web Operations
Jonathan Waller – Senior Channel
Christy Stevenson – Director, Channel Marketing