--- title: GfK Etilize partners with Google Manufacturer Center to help brands improve their product content in Google Search and Google Shopping description: Through GfK Etilize, brands can automatically update product content to Google Manufacturer Center to optimize search results, leading to higher purchase conversions and sales --- [![logo](https://www.etilize.com/hubfs/2022%20Email%20Templates%20Assets/Endorsed%20Logos%20NIQ/niq-logo-etilize.svg?h=70)](https://www.etilize.com/) - [ Home ](https://www.etilize.com/en-gb/) - [ Retailers ](https://www.etilize.com/en-gb/retailers) - [ Distributors ](https://www.etilize.com/en-gb/distributors) - [ Enhanced Content ](https://www.etilize.com/en-gb/enhanced-content) - [ Blog ](https://www.gfk.com/blog) - [ Contact ](https://www.etilize.com/en-gb/contact) - Login [ Spex Access ](https://my.spexaccess.net/portal/login.view) [ Spex Retail ](https://spexretail.com/NPG/index.htm) [ Spex Live ](https://www.spexlive.net/web/secure/authentication.view?action=signin) [![search](https://www.etilize.com/hubfs/System_Images/GFK_Sep2016/Layout/search_icon.svg) ](https://www.etilize.com/en-gb/google-manufacturer-center#modal-search) search EN-GB [![logo](https://www.etilize.com/hubfs/2022%20Email%20Templates%20Assets/Endorsed%20Logos%20NIQ/niq-logo-etilize.svg)](https://www.etilize.com/en-gb/home) [Home](https://www.etilize.com/home) / [ Google Manufacturer Center ](https://www.etilize.com/en-gb/google-manufacturer-center) # Improve your brand’s presence on Google ## ![gmc-hero-image-2](https://www.etilize.com/hs-fs/hubfs/WSEurope/Etilize%20Campaign/Etilize%20UK/gmc-hero-image-2.jpg?width=510&name=gmc-hero-image-2.jpg)Google Manufacturer Center provides optimized search results and customer experiences, leading to increased conversions and sales formanufacturers along with actionable business intelligence ![Video-Icon](https://www.etilize.com/hs-fs/hubfs/WSEurope/Etilize%20Campaign/Video-Icon.jpg?width=69&name=Video-Icon.jpg) Check out the video from our recent joint presentation to learn more about the benefits of Google Manufacturer Center. ![Bildschirmfoto 2021-11-18 um 13.27.14](https://www.etilize.com/hs-fs/hubfs/WSEurope/Etilize%20Campaign/Etilize%20UK/Bildschirmfoto%202021-11-18%20um%2013.27.14.png?width=150&height=141&name=Bildschirmfoto%202021-11-18%20um%2013.27.14.png "Bildschirmfoto 2021-11-18 um 13.27.14") As users search for key product attributes, Google can surface the most relevant Shopping Ads from retailers and create a better shopping experience for your products  GfK automatically updates and exports your product content to Google Manufacturer Center each day, for immediate impact in optimizing search results and engagement in the channel ![gmc-how-works-3](https://www.etilize.com/hs-fs/hubfs/WSEurope/Etilize%20Campaign/Etilize%20UK/gmc-how-works-3.jpg?width=1000&height=454&name=gmc-how-works-3.jpg "gmc-how-works-3") ## **What are the benefits?** ![Bildschirmfoto 2021-11-18 um 13.39.43](https://www.etilize.com/hubfs/WSEurope/Etilize%20Campaign/Etilize%20UK/Bildschirmfoto%202021-11-18%20um%2013.39.43.png "Bildschirmfoto 2021-11-18 um 13.39.43") - Many of the millions of Google shoppers are “undecided”. This represents a huge opportunity—for brands to enhance the representation of their products and ultimately capture incremental customers - Increases Google Shopping Ads relevancy and conversions. - Receive unique, powerful analytics exclusive to Manufacturer Center participants to understand how your products are performing in search across Google - About GfK - [ Gfk.com ](https://2405078.hs-sites.com/en-gb/home) - [ About GfK ](https://2405078.hs-sites.com/en-gb/about-gfk) - [ Press ](https://2405078.hs-sites.com/en-gb/press) - [ Contact ](https://2405078.hs-sites.com/en-gb/contact) - Etilize Quick links - [ Home ](https://www.etilize.com/en-gb/) - [ Distributors ](https://www.etilize.com/en-gb/distributors) - [ Enhanced Content ](https://www.etilize.com/en-gb/enhanced-content) - [ Contact Us ](https://www.etilize.com/en-gb/contact) - [ About Us ](https://www.etilize.com/en-gb/about) - [ Blog ](https://www.gfk.com/blog) - [ News Archive ](https://www.etilize.com/category/etilize-news/) - Legal - [ Sitemap ](https://2405078.hs-sites.com/sitemap) - [ Legal ](https://2405078.hs-sites.com/en-us/legal) - [ Privacy ](https://2405078.hs-sites.com/en-us/privacy-notice) - [ Data protection, GDPR ](https://2405078.hs-sites.com/en-us/data-protection) - [ Do not sell my personal information ](https://2405078.hs-sites.com/gfk-united-states-privacy-notice) - Cookies Settings - About GfK - [ Gfk.com ](https://2405078.hs-sites.com/en-gb/home) - [ About GfK ](https://2405078.hs-sites.com/en-gb/about-gfk) - [ Press ](https://2405078.hs-sites.com/en-gb/press) - [ Contact ](https://2405078.hs-sites.com/en-gb/contact) - Cookies Settings - Etilize Quick links - [ Home ](https://www.etilize.com/en-gb/) - [ Distributors ](https://www.etilize.com/en-gb/distributors) - [ Enhanced Content ](https://www.etilize.com/en-gb/enhanced-content) - [ Contact Us ](https://www.etilize.com/en-gb/contact) - [ About Us ](https://www.etilize.com/en-gb/about) - [ Blog ](https://www.gfk.com/blog) - [ News Archive ](https://www.etilize.com/category/etilize-news/) - Cookies Settings - Legal - [ Sitemap ](https://2405078.hs-sites.com/sitemap) - [ Legal ](https://2405078.hs-sites.com/en-us/legal) - [ Privacy ](https://2405078.hs-sites.com/en-us/privacy-notice) - [ Data protection, GDPR ](https://2405078.hs-sites.com/en-us/data-protection) - [ Do not sell my personal information ](https://2405078.hs-sites.com/gfk-united-states-privacy-notice) - Cookies Settings [ CLIENT PORTALS ](https://www.etilize.com/etilize-client-portals) Subscribe to GfK Insights [ SUBSCRIBE NOW ](https://insights.gfk.com/sign-up-to-gfk-insights)   **Office **GfK Etilize US 200 Liberty St, 4th Floor New York | NY, 10281 **Mailing **34145 Pacific Coast Highway #636 Dana Point | CA | 92629 | USA © 2026 - GfK Etilize is part of GfK [![GfK Etilize partners with Google Manufacturer Center to help brands improve their product content in Google Search and Google Shopping](https://cdn2.hubspot.net/hubfs/6710488/Dev%20Images/contactUsPopup/Vector.svg) contact us Contact us with product, career or other inquiries. ](https://www.etilize.com/en-gb/google-manufacturer-center#modal-email)