SpexAccess from GfK Etilize

Create, maintain, and update product content in one central hub

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Accurate, eye-catching product information across your catalog

SpexAccess is a powerful tool for creating and updating product information for your catalogs – which retailers and resellers can easily integrate into their sites. With accurate and consistent product content, set your catalog apart in the constantly evolving eCommerce world.

GfK SpexAccess allows manufacturers to easily syndicate updated product content to distributors, resellers, and retailers in an easy-to-use platform. From technical specs to rich content, ensure your products stand out in today’s competitive environment.

Up to 36%

more sales convert when rich product content is used (Marketing Tech News)

73%

of global consumers expect brands to understand their unique needs (GfK)

75%

of shoppers are willing to switch to a brand that provides richer product information beyond what appears on the physical label (NIQ)

Unlock your product’s full potential

Create

Create or import highly structured and enhanced content to showcase your product’s key attributes.

Launch and optimize

Effectively launch new content across channels. Optimize as you gain new insights through our advanced analytics dashboard.

Syndicate content both in and out of GfK’s network of 70,000 channel partners including major players like Amazon, Walmart, Best Buy and more.

Integrate and syndicate

Distributors and retailers can easily integrate updated product data into their PIM or ERP systems with customized exports. For real-time access to product data, we offer a comprehensive web service API which offers a robust search engine and merchandising functionality.

Streamline new product launches

Empower your brand to make informed decisions on new product launches.

Strategically time the release of new products, select what channels to syndicate to, and target specific regions for launch. Spanning 100 countries, deliver the right content to the right distributors – at the right time.

And with access to 40+ languages, tailor your content for regional audiences and quickly penetrate new markets.

Display engaging
content

Showing your product in the best light is key to rising above the competition – and with SpexAccess, easily create and set up highly structured and unstructured product content to ensure success. Since most people spend just 10-20 seconds on a page before determining whether to move on (BKA Content), you need to go beyond the basics.

Easily add enhanced elements like high-res imagery, videos, 360 product spins, comparison charts, hotspots, VR/AR, A+ content and more to attract buyers. Either create your own A+ content with our easy-to-use templates or supply us with your existing A+ HTML and watch it syndicate rapidly to your channel partners.

View examples of enhanced content ->

Optimize existing
content

Harnessing our comprehensive analytics, continuously optimize your product content with insights gained from sales experience.

At the click of a button, easily edit product content using guided templates, visualize how these changes will look in an eCommerce like interface, and effortlessly optimize your content as market dynamics evolve.

When flexibility matters, our platform allows you to syndicate your content at a regional or global scale into the world’s largest product network.

We have grown to trust GfK Etilize’s content management service and have expanded our product listing footprint - globally. We rely on the accurate and comprehensive data that the SpexAccess platform delivers to our retailers and resellers to position our products in the most advantageous light. As a result, we’ve seen Vertiv’s brand awareness, conversion rates, and online sales of our integrated rack solutions portfolio improve considerably

Head of eCommerce Marketing at Vertiv