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Increase content quality and sales on Overstock.com

Build and enhance your product content as a vendor on the Overstock Marketplace API.
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Succeeding as a vendor on Overstock.com

To support your business on Overstock's site, you need a solution that can manage your product listings in an effective and efficient manner.

The GfK Etilize Solution

GfK Etilize has created an automated system that enables the flow of highly accurate and complete product content from the GfK Etilize CMS (Content Management System) to the Overstock Marketplace API. This data includes:

  • Product Descriptions
  • Feature Benefits
  • Product Attributes
  • Rich Media Elements

Data is often visible on Overstock within minutes.

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Hands-Free Content Syndication

Overstock is continually improving its product definitions which requires its partners to keep their existing product mappings up to date. GfK Etilize creates and maintains the mapping from our product schema to the Overstock schema, lifting the burden from the seller or vendor.

Improve the Customer Experience

GfK Etilize provides the ability to include multiple high-resolution images, pdfs and product videos to give your government consumers a full-featured buying experience in the Overstock purchasing platform. Good content will help increase sales and conversions for Overstock members, allowing for an optimal shopping experience.

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Support and Feedback

 

GfK Etilize's Support Teams are ready to answer any questions you have while keeping you fully informed throughout the process from start to finish. And any updates are made rapidly.

What are the benefits?

GfK Etilize + Overstock - Increase sales and profitability on Overstock

Faster Time to Market

Get your product listed on Overstock's website in days instead of weeks or months. Updates to existing products are often realized in minutes allowing your products to be marketed with complete and accurate product data. Updates to your product content can be made at any time.

GfK Etilize + Overstock - Increase sales and profitability on Overstock

Increase Conversions

GfK Etilize increases Overstock shopping relevancy and conversions by presenting your products with all the benefits and detail required by consumers to make an informed buying decision. Great product content will increase sales and customer satisfaction.

GfK Etilize + Overstock - Increase sales and profitability on Overstock

Performance Analytics

Receive unique, powerful analytics exclusive to Overstock participants to understand how your products are performing in search across Overstock.com. This is in addition to the existing analytics and insight provided to SpexAccess users.

Start updating your product content on Overstock today.

From conception to integration with GfK Etilize.