Your online product content needs to stand out, now more than ever, to capture your customer’s attention and clearly articulate your products’ value proposition to drive purchase conversions.
According to a recent GfK futurebuy study:
Manage all product content in one place
We provide a single, online portal for you to manage all your product content elements including structured content, enhanced content, images, videos and more.
Put your best foot forward
We combine your enhanced content pages with your structured content elements and syndicate any changes and updates daily to our network of thousands of retailers and distributors to ensure you have your best content in the channel.
Enhanced content pages go above and beyond product specifcations and can include product marketing, images, videos, comparison charts and social media to help you get a product story in front of potential buyers.
Detailed, and keyword rich marketing descriptions can dramatically boost SEO and provide compelling content that can also be leveraged for social media campaigns.
Today’s online shopping experience is all about creating engaging content. 82% of consumers go online to do product research before buying (Deloitte) so it is crucial that you grab your customer’s attention, keep it and seal the deal.
Enhanced content educates prospective customers and updates current clients on how a product works and solves their needs.