Who We Are

In business since 2000, and combined with ENCODEX through GFK’s acquisition in 2009, GfK Etilize has been providing clients from around the world with mission critical product data and solutions for retailers, distributors and manufacturers to power their eCommerce efforts. Our team brings decades of eCommerce experience, and we truly are passionate about product content and optimizing it for our clients.

GfK is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GFK’s long-standing data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.

GfK Etilize - The world's leading provider of Online Product Content

What We Do

We provide standardized, eCommerce ready product data catalogs containing millions of products representing thousands of brands. Our high quality product data is built in a robust taxonomy optimized for SEO, and can be easily integrated into your website to help you get to market fast. With our content management platform, manufacturers can ensure their product data is up to date and accurate, and ensure speed to market through our network of thousands of leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

GfK Etilize - The world's leading provider of Online Product Content

Why We Do It

At GfK Etilize, our purpose is to make product content simple, accessible and more profitable for our clients.

As business models change and become more demanding, we provide custom product data solutions to meet specific customer requirements. Some of the world’s largest manufacturers, distributors, resellers, e-tailers, GPOs, GWACs and search engines rely on GfK Etilize for high-quality product data, custom SKU development and merchandising capabilities.