Who We Are

In business since 2000, and combined with ENCODEX through GFK’s acquisition in 2009, GfK Etilize has been providing clients from around the world with mission critical product data and solutions for retailers, distributors and manufacturers to power their eCommerce efforts. With over 20 million SKUs in many languages, Etilize is the world's largest product data provider of high quality and structured product data. Our team brings decades of eCommerce experience and is truly passionate about optimizing product content for our clients. GfK Etilize's production facility is an ISO 9001:2015 certified company.

GfK has been a global leader in data and analytics, providing consumer and market insights for over 85 years. We are the unparalleled, always-on, AI-powered intelligence platform and consulting service for the consumer products industry, globally. By using innovative technology and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers' experiences and choices.

GfK Etilize - The world's leading provider of Online Product Content

What We Do

We provide standardized, eCommerce ready product data catalogs containing millions of products representing thousands of brands. Our high quality product data is built in a robust taxonomy optimized for SEO, and can be easily integrated into your website to help you get to market fast. With our content management platform, manufacturers can ensure their product data is up to date and accurate, and ensure speed to market through our network of thousands of leading distributor, reseller, VARs, retailer, e-tailer and shopping portals.

GfK Etilize - The world's leading provider of Online Product Content

Why We Do It

At GfK Etilize, our purpose is to make product content simple, accessible and more profitable for our clients.

As business models change and become more demanding, we provide custom product data solutions to meet specific customer requirements. Some of the world’s largest manufacturers, distributors, resellers, e-tailers, GPOs, GWACs and search engines rely on GfK Etilize for high-quality product data, custom SKU development and merchandising capabilities.



GfK Etilize enables retailers, distributors, and brands to relay eco-conscious information about their products to start the discussion on sustainability and to encourage consumers to purchase sustainable products. Some of the attributes and certifications in our library include recycled content incorporation, post-consumer waste percentage, Energy Star certified, TCO certified, energy efficiency class rating, and more.

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