Manage all of your product data in one place and syndicate to our network of thousands of online retailers.
GfK Etilize provides standardized product data feeds for more than 20 million products worldwide
Global products in catalog
Global markets served
Turn your shoppers into buyers! Get access to product data, product images, marketing text, product specifications, merchandising information, rich content and more in various product data catalogs available around the world.
Over 40% of shopping related searches on Google are unbranded and attribute based. For example, “living room furniture”
Source: Google Inside AdWords
If you do not have complete, accurate and engaging product content you are losing out on sales as we speak
With GfK Etilize, we ensure your product content is complete, accurate, standardized and optimized for search relevance to let your content not just talk the talk, but to walk the walk!
Detailed product attributes
Titles and marketing descriptions optimized for SEO
Parametric product search
Feature benefit bullets
Enhanced product content elements
Universal product identifiers
Learn how GfK Etilize can transform your business
Industry leading retailers, brands and distributors trust our product data solutions to improve the customer shopping experience.
Our Trusted Customers
Industry leading retailers, brands and distributors trust in GfK Etilize’s product data solutions to improve the customer shopping experience.
As a leading provider of advanced electronics, we have very unique needs in product content and ecommerce across the global markets where we participate. GfK has proven to be a valuable long-term partner of ours by continuing to understand our needs and the changing landscape, and by delivering solutions that support our initiatives and growth.
Andrea Caletti Head of Global Web Operations
We work with thousands of suppliers, and getting their product content online with the highest possible quality and speed is a massive challenge, yet crucial to us and our resellers. GfK Etilize is very responsive to our needs and those of our clients, and they continue to over-deliver with high quality, optimized data and services to help us provide the best online experience possible. They have great expertise in our markets, and have been a tremendous, long-time partner.
Ingram Micro Global Team
GfK is flexible, knows our business and has strong processes for content quality and harmonization. Partnering with GfK is a more scalable solution for us than developing content in-house and helps us expand our assortment for our dealers and get to market with new product content faster than our competitors.
Paul Gatens Vice President Ecommerce and Marketing Services
We choose to work with GfK Etilize because of their best-in-class content capabilities. They deliver speed to market on new products, detailed attributes to optimize search and rich content elements that help us provide our customers with the best shopping experience possible. Their high level of service and commitment to our business have made us long-time clients.
Merle McIntosh SVP Merchandising and Product Management
With over 300,000 products in our assortment, we need to improve the quality of our data and ensure we have speed to market with new products from the brands we carry. The product catalog, robust data offerings and service we receive from GfK Etilize is unparalleled.
Join GfK’s Lloyd Wood and James Snell in their discussion with Greg Axtman and Lisa Gekas from D&H Distributing on our November 16th webinar.We’ll be discussing the differences between D&H Setup Simplified and GfK SpexAccess including how you can use them in tandem to produce optimal sales.
GfK is hosting a live webinar on October 14th focused on DTC’s lessons and inspirations. We will be exploring questions such as:How can mainstream brands make the most of DTC strategies? What do consumers like about the DTC approach, and what have they found lacking? and others..
You’re invited to join our live webinar on April 29 at 2PM (EST) to discover how brands can win consumers' hearts in the new marketplace. This GfK learning session will feature spontaneous, highly informative discussions on essential topics for brands today. Learn more about this session from GfK.