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Get GfK’s new guidebook for “citizen brands” which draws on a variety of GfK studies, plus the expertise of our brand team, to deliver clear recommendations in uncertain times. This practical handbook explores:

  • What consumers expect from brands today
  • The connections between causes and brand equity
  • Generational and cultural differences in brand attitudes and expectations
  • The importance of employee relations to consumer connections

Get it here: Access the eBook

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