Accessible e-commerce product content

GfK Etilize works with brands to be sure they are providing clients with disabilities an easy and enjoyable shopping experience

Stay ahead of Web Content Accessibility Guidelines (WCAG)

Website accessibility is not only what shoppers with disabilities need and deserve, but it's also a frequent legal battle for online retailers. According to UsableNet, there were over 4,000 ADA based lawsuits in 2022 and this number continues to rise.

GfK Etilize can help you stay a step ahead of today's regulations, making sure that simple improvements like providing alt text for images does not cost your company money and legal hassle.

WCAG guidelines include:

  • Making text, images, videos and other content easily legible
  • Including closed captioning or alt text on images and videos
  • For more, read our recent Dealerscope byline "When Accessibility Becomes Second Nature"


Etilize provides standardized, e-commerce ready product data catalogs containing millions of products representing thousands of brands. Our high quality product data is built in a robust taxonomy optimized for SEO, and can be easily integrated into your website to help you get to market fast.

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