Drawing over 170,000 attendees from 160 countries, CES is “the global stage for innovation”, attracting business leaders and pioneering thinkers. The 2020 event took place in Las Vegas from January 7th to 10th. Live streams for many presentations are available. GfK was present with its experts and, among other topics, shed light on the complex concerns and motives driving consumers’ tech decision making – why trust is so hard to come by in today’s marketplace, the importance of brand relationships with consumers, and how tech products and services can build trust with today’s shoppers.
For “Building Trust in Tech for the Generations” GfK Americas thought leaders explored the current state of smart home and smart car adoption across generational cohorts, and provided guidance for solving the trust equation for the future. GfK’s presenters were Karen Ramspacher SVP Innovation & Insights, MRI-Simmons, and Eric Wagatha, Head of GfK Consumer Life, North America.
GfK’s Brian Hayes presented GfK network Expansion which now includes thousands of the largest retailers and global distributors. Contact us for more information