More than 40% of the company’s digital sales came from buy online pick up in store and curbside pickup. Ecommerce represented 53% of total domestic revenue in Q2, up from 16% in the same quarter in 2019.
Consumer electronics retail chain Best Buy Co. Inc. reported domestic online revenue of $4.85 billion in its fiscal Q2 ended Aug. 1—a company record for ecommerce revenue in a quarter. The nearly $5 billion in digital sales surpasses the company’s previous record-high by almost 40%.
Best Buy’s ecommerce sales increased 242% in Q2 primarily because of higher conversion rates and increased site traffic, the company says. Domestic online revenue accounted for 53% of domestic total revenue, up considerably from 16% over the same period last year. Ecommerce represented 42% of sales during its fiscal Q1 ended May 4.