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GfK was founded as Gesellschaft fürKonsumforschunge.V. (GfK) in 1934 by professors Dr. Vershofen, Dr. Erich Schäfer and the later Chancellor Dr. Ludwig Erhard. Since then, we have taken our love for research and brought it to power our AI-enabled market intelligence platform to turn big data into prescriptive analytics for our clients.

Learn more about who we are: gfk.com/about-gfk

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