North America: 1.888.608.1212 | Europe: +49 / (0) 911 / 395 2520

Standardized Data Taxonomy

Etilize goes to great lengths to ensure every SKU in our product database fits our standardized and normalized data taxonomy. Each parameter of a product is placed into one of our thousands of product and attribute categories and normalized to ensure product search compatibility.


We have an entire business division devoted to creating and maintaining our data taxonomy which ensures our data is ready for production. Our taxonomy experts make sure that every attribute is placed into the appropriate category manually. The end result of doing this for every product in our repository is a database of more than 7 million products globally complete with parametric data.


Once our manufacturer-provided data has been coded properly and placed into our product data feed, customers have access to content within 24 hours through FTP download or SaaS Web Services. Data is updated daily for both types of content delivery and ensures your products are getting found on your site by the right shoppers.


Etilize customers who subscribe to Spex have access to our parametric data which enables normalized search functionality, side-by-side comparisons and drill-down search results filtering. The data we have aggregated and placed into our standardized taxonomy powers both our Spex Plus and Spex Live products. Learn moreabout our data structure by visiting our interactive online demo here.


We provide demo accounts for 45-days free-of-charge along with all the sample data and documentation you'll need to do a trial integration of Spex. Learn more about integrating Etilize data into your existing systems by clicking here. Spex Plus is sold on a yearly subscription basis and delivers product data via bulk FTP download or through SaaS Web Services.


Our standardized taxonomy enables our Spex line of products to provide powerful and flexible solutions to any size business looking for online content and retail product data.


Contact Etilize Today to learn more about Spex and how Etilize can help your business grow.

Businesses Around the World are Using GfK Etilize Product Data

USA / Canada: 1.888.608.1212    Europe: +49 / (0) 911 / 395 2520

GfK Etilize aggregates product data and turns it into product data sheets for websites, inventory databases and Enterprise Resource Planning systems. We work with some of the largest retailers, online businesses and product suppliers in the world. We are proud they trust their product catalog needs to GfK Etilize's Spex product data. Learn more about our business and our content by exploring our website or you can visit our online demo here. We provide solutions for businesses of all sizes in need of product images, technical specifications, marketing text, merchandizing functions, rich content and more. If you would like to speak with our sales team about purchasing Spex product data for your business, click here to contact GfK Etilize today.

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