| The following outlines the specific feature and benefits to our SpeX Plus customers. It is important to note that we aggregate products from manufacturers rather than create it. Therefore, if the manufacturer has not produced an element described here, we also would not have it in our catalog. |
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| Coverage |
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Product Marketing Copy |
| Our database contains approximately 850,000 products in consumer electronics (CE) and information technology (IT). We cover all categories such as cables, printers, computers, HDTV’s, networking, MP3, monitors, storage and hundreds more. We add approximately 6,000 products per month from North America alone into our repository. We have content for over 1,900 manufacturers in IT and CE. We have a large staff that both maintains and grows this database daily so our customers don’t have to. |
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Product Marketing Copy is extracted from the manufacturer’s website. Etilize does not modify the content but rather captures this information and associated it with the product. All HTML is removed and the text is normalized so that it can be displayed on your website without pre-existing formatting. |
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| Product Description |
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Normalized Product Manufacturer |
| Our Product Descriptions have been normalized across the entire database. All Product Descriptions contain the manufacturer name and the short text describing the product. This is beneficial for many e-tailers since each distribution partner does this in a unique way. Etilize normalizes this for our customers so that the user experience is consistent and useful. |
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SpeX Plus customers receive the benefit of normalized vendor information. Many distributors have differing names for major manufacturers. For example, Sony can be called Sony Vaio, Sony Laptops, Sony Inc., Sony Storage Drives etc. We map all of this information to a consumer friendly version and simply call the manufacturer Sony. We do this for all manufacturers at Ingram Micro and Tech Data. |
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| Unique Product ID |
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Thumbnail and Large Image |
| Etilize provides a unique id for every product in our catalog. This is needed when our customers reference the content necessary for a particular product. |
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We provide both a 160×160 and 300×300 image for products. We only provide the manufacture’s image and therefore, if the manufacturer does not have this information available to us, we do not create this content. All images are in a .jpg format and can be dynamically sized to suit any specific implementation. |
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| Category Information |
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UPC/UNSPSC |
| As a part of our basic subscription, we provide our entire catalog tree, also referred to as taxonomy. For example, a product that we carry like a Tablet PC would category structure like this: Information Technology -> Computer Systems -> Mobile Computers -> Tablet PCs. This categorization structure format is provided on every product in our database. |
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We provide both the UPC and UNSPSC for products in our catalog. It is important to note that we only do this when the manufacturer has supplied this information. Many manufacturers do not use these codes and therefore we would not be able to provide them. |
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| Popular Product Attributes |
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Search Keywords |
| SpeX Plus customers receive most popular product attributes of a product. For example, hard drive includes attributes such as storage, rotational speed, data transfer rate, interfaces, form factor, dimensions, weight and standard warranty. Attributes vary by category and are product dependent. |
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A key aspect of effective site search is having appropriate keywords. This field is maintained by us to allow your customers to quickly and easily find products on your site. This reduces your overall index to the most important terms in order to both speed up your search and provide only the most relevant results |
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| Parametric Search Support |
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Side by Side Comparison Support |
| When an e-commerce site has thousands of products to choose from, it is imperative that they are quickly able to pinpoint the product they are looking for. Our standardization of data transforms all varieties supplied by manufacturer into similar attributes which can be searched on. For example, with parametric search, customers can visually locate all Lenovo Notebooks which have a screen size greater than 15 inches and at least 1GB or RAM. Without having data normalized, this would not be possible with just basic text descriptions of a product. |
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Let your customers line up similar products and do comparison shopping on your site. This is useful when customers have narrowed their choice down to 3 or 4 competing products. At that time, they are looking for very specific features which make one product better than another. By having data stored and normalized in a database, this feature becomes very simple to implement on any e-commerce website. |
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| Detailed Product Attributes |
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Options & Accessories |
| One of the add-on modules we sell exclusively for SpeX Plus customers is Detailed Product Attributes. This takes the product description to the next level. Our customers can chose from up to 80 attributes on a single SKU for display (attribute count varies by category). For example, a hard drive will have information like seek time, latency, buffer size, shock tolerance, operating temperature, sound emission, dimensions and detailed warranty information. Now any website can have world class information just like the best in class resellers. |
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Another additional module that can be purchased exclusively by SpeX Plus subscribers is options and accessories. We maintain a vast database which stores all of the manufacturer options of a given SKU. If a customer selects a laptop, they have the ability to see the manufacturer specific products that go with that item. This would include products like the battery, power supply, memory, rom-drives, docking stations and cases. |
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| Upsell / Cross Sell |
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Importer Utility |
| Our add-on of Upsell / Cross sells helps retailers promote popular similar products or provide alternatives for out of stock products. We use advanced logic, rules and a compatibility driven engine which provides a best match list for our customers to implement with ease. |
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SpeX Plus customers receive a utility which will both create the database schema and populate the associated tables. This content importer, also known as inQuire Importer, is a utility written using the Java programming language. We maintain this utility so our customers do not have to. |
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| Downloadable Daily |
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No Long Term Contract |
| Our entire catalog is available via FTP every day. We update our products daily and post updates to our catalog 3 times per week. Therefore, you will always have the latest information at your fingertips. This is important for new product launches so that you have the latest product information available in order for you to sell more products. |
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Our contract is for one year only. There is nothing binding you to continue a subscription. We understand that things change and no one wants to be locked into a multi year agreement which could cost thousands to get out of. |
