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SpeX Lite is a product content subscription service that aggregates product information from thousands of IT & CE manufacturers. The information is then delivered in standardized, normalized, structured format.
SpeX Lite is an entry level product that provides basic product information suitable for simple look-ups and ordering information.
| Included in the subscription are the following features: |
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Product Marketing Copy |
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Thumbnail Image of 160 x 160 |
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Product Description |
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Large Image of 300 x 300 |
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Product Part Number |
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Dynamic Image Resizing |
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Normalized Manufacturer Name |
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Normalized Category Information |
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Unique Product ID |
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UPC / UNSPSC |
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Downloadable via Flat File |
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| Flexible subscription with NO long term contract |
| SpeX Lite is updated daily and downloadable into any database which supports .csv imports. Also included in our subscription is unlimited support via e-mail as well as a dedicated account manager to help our customers with additional modules and services. |
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| The following outlines the specific feature and benefits to our SpeX Lite customers. It is important to note that we aggregate products from manufacturers rather than create it. Therefore, if the manufacturer has not produced an element described here, we also would not have it in our catalog. |
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| Coverage |
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Product Marketing Copy |
| Our database contains approximately 850,000 products in consumer electronics (CE) and information technology (IT). We cover all categories such as cables, printers, computers, HDTV’s, networking, MP3, monitors, storage and hundreds more. We add approximately 6,000 products per month from North America alone into our repository. We have content for over 1,500 manufacturers in IT and CE. We have a large staff that both maintains and grows this database daily so our customers don’t have to. |
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Product Marketing Copy is extracted from the manufacturer’s website. Etilize does not modify the content but rather captures this information and associated it with the product. All HTML is removed and the text is normalized so that it can be displayed on your website without pre-existing formatting. |
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| Product Description |
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Normalized Product Manufacturer |
| Our Product Descriptions have been normalized across the entire database. All Product Descriptions contain the manufacturer name and the short text describing the product. This is beneficial for many e-tailers since each distribution partner does this in a unique way. Etilize normalizes this for our customers so that the user experience is consistent and useful. |
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SpeX Lite customers receive the benefit of normalized vendor information. Many distributors have differing names for major manufacturers. For example, Sony can be called Sony Vaio, Sony Laptops, Sony Inc., Sony Storage Drives etc. We map all of this information to a consumer friendly version and simply call the manufacturer Sony. We do this for all manufacturers at Ingram Micro and Tech Data. |
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| Unique Product ID |
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Thumbnail and Large Image |
| Etilize provides a unique id for every product in our catalog. This is needed when our customers reference the content necessary for a particular product. |
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We provide both a 160×160 and 300×300 image for products. We only provide the manufacture’s image and therefore, if they manufacturer does not have this information available to us, we do not create this content. All images are in a .jpg format and can be dynamically sized to suit any specific implementation. |
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| Category Information |
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UPC/UNSPSC |
| As a part of our basic subscription, we provide our entire catalog tree, also referred to as taxonomy. For example, a product that we carry like a Tablet PC has a category structure like this: Information Technology -> Computer Systems -> Mobile Computers -> Tablet PCs. This categorization structure format is provided on every product in our database. |
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We provide both the UPC and UNSPSC for products in our catalog. It is important to note that we only do this when the manufacturer has supplied this information. Many manufacturers do not use these codes and therefore we would not be able to provide them. |
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| Downloadable Daily |
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No Long Term Contract |
| Our entire catalog is available via FTP every day. We update our products daily and post updates to our catalog 3 times per week. Therefore, you will always have the latest information at your fingertips. This is important for new product launches so that you have the latest product information available in order for you to sell more products. |
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Our contract is for one year only. There is nothing binding you to continue a subscription. We understand that things change and no one wants to be locked into a multi year agreement which could cost thousands to get out of. |
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Geoffrey Moore’s value proposition should answer the questions: “Why should I buy this product or service?” as well as “Why should I do anything at all”.
For e-tailers, who need excellent product information in IT/CE, the SpeX Lite product is a service that will increase sales and reduce costs.
Unlike other solutions on the market or doing it yourself, our service automates this process at a lower cost, provides wider coverage and has the largest distribution partner network.
E-tailers are in the business of selling product. Good product content is a requirement of a successful e-commerce site. However, it takes dedicated time and effort for this to happen. For all of the time you would spend extracting information from a manufacturer, what else could you do with that time?
SpeX Lite contains over 500,000 SKUs. Our research proves that in is simply not logical for an e-tailer to spend any internal effort on this due to the opportunity cost. Think of it this way; if you hired just one FTE and paid $10/hr., how long would it take that person to create just 1 SKU? Now multiply that number by the number of products in your catalog. Do the math, you will see the value! We do nothing but focus on content aggregation so you don’t have to.
Our extraction process standardizes and normalizes product information so that the user experience is improved. By giving your customers better data, they are likely to purchase more and keep your site book marked due to a better experience. |
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The content provided in SpeX Lite is formatted in six different .csv files. It is recommended that these files be imported into a SQL database. Once imported, the data is available through standard SQL calls and allowing the data to flow into existing applications.
The data should be treated as read only since each new import will overwrite the existing data. However, additional tables can be added at anytime to allow for customization.
Table structure is as follows:
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Category |
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Content |
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Content Data |
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Content Description |
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Content Image |
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Content Datasource Code |
Using an FTP client, customers can download a .zip file to their local hard drive. Once downloaded, a variety of client side importing tools can be used. Sample scripts are provided in our technical documentation. |
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SpeX Lite customers receive the same support as all of our clients. This means response times of less than 3 hours and typical problem resolution within 24 hours.
There is no company that can offer zero defect or error free product or service in the content business. However, building an organization that has the tools, resources and processes in place to minimize the impact of any unforeseen errors is critical to customers. Some may not consider the impact of poor support on the morale of their internal and external customers but the cost to the organization can be significant.
Please direct all technical support requests to integrate@etilize.com
For any content related issues please send requests to support@etilize.com |
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