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Press Release


GfK Etilize Announces Increased Google Shopping Data Coverage

Leading IT/CE product content provider Etilize announces 100% Manufacturer Part Number coverage for their Spex Channel and Spex Plus data product

As competition increases, effective and manageable product representation has become a necessity for businesses operating on any scale

Long Beach, CA - In response to Google's May 3rd announcement that unique product identifiers will be required for all products in their shopping feed, GfK Etilize has bolstered their Manufacturer Part Number (MPN) coverage to 100% to accommodate these customers.

Unique product identifiers are codes that are associated with specific manufacturer SKUs and Google has now made it mandatory to provide this type of information to them. This also includes the Global Trade Identification Number (GTIN), which to a large extent are also maintained in the Etilize catalogue.

Manufacturer part numbers are significant on a global scale as they allow for matching of all products to a specific manufacturer. MPNs are used in conjunction with Brand names to sync up SKU data throughout the distribution channel. Merchants looking to sell goods that can be matched to a unique product identifier will be required by Google to do so. To learn more about Google's announcement and how it can affect your business, view the announcement here.

"We are seeing accurate product information become a must-have for companies around the world to sell their products on portals like Google Products," says Markus Schuster, Vice President Sales and Marketing Europe at Etilize. "As competition increases, effective and manageable product representation has become a necessity for businesses operating on any scale."

About Etilize, Inc.

Etilize Inc., a subsidiary of GfK Group, was founded in 2000. Etilize provides product images, attributes, e-commerce modules and rich content for more than 7 million products globally. Etilize's commitment to providing world-class service is one of the many reasons Etilize has the largest data distribution network in the world. Spex product data is available in more than 30 countries worldwide and provides annual data subscriptions through a variety of delivery methods. GfK Group ( acquired Etilize through its subsidiary ENCODEX in 2009. The combined offering of Etilize and ENCODEX is now marketed globally under Etilize, Inc. Learn more by visiting

Businesses Around the World are Using GfK Etilize Product Data

USA / Canada: 1.888.608.1212    Europe: +49 / (0) 911 / 395 2520

GfK Etilize aggregates product data and turns it into product data sheets for websites, inventory databases and Enterprise Resource Planning systems. We work with some of the largest retailers, online businesses and product suppliers in the world. We are proud they trust their product catalog needs to GfK Etilize's Spex product data. Learn more about our business and our content by exploring our website or you can visit our online demo here. We provide solutions for businesses of all sizes in need of product images, technical specifications, marketing text, merchandizing functions, rich content and more. If you would like to speak with our sales team about purchasing Spex product data for your business, click here to contact GfK Etilize today.

© Copyright GfK Etilize 2013. All rights reserved.

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