LOS ANGELES, CA – April 10, 2007 – Etilize, Inc., the market leader in aggregated content solutions and parametric search technology , today announced that S.P. Richards Company , a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE) has relaunched iteminfo.com with new Enhanced E-Content and advanced search technology from Etilize.
S.P. Richards new Enhanced E-content addresses a number of key areas that include improving and expanding the database of images, product-related information, search capabilities and product indexing. “We are extremely excited to provide our customers this significantly improved e-content”, said Paul Gatens, S.P. Richards Director of E-Commerce. Paul Gatens continued by saying “Etilize has played a critical role by partnering with us to provide one of the best content experiences for our industry. Etilize has been instrumental in our ability to bring this new website to market.
Benefits of the new Enhanced E-content include product specific images, quicker and more intuitive product searches, cross sell and up sell suggestions, and category specific attribute templates that make possible side-by-side item comparisons.
E-content within office supplies has been typically difficult to aggregate. “Our offering is the first of its kind in the office supplies market, and we look forward to a long term and exciting relationship with the leader in office supplies distribution”, said Azhar Hameed, president & CEO of Etilize.
Etilize provides structured and normalized product content from over 1900 manufacturers across the globe. Selling products over the web requires access to up to date information as well as accurate product information so that customers can make informed purchasing decisions.
About S.P. Richards Company
S.P. Richards Company, a wholly-owned subsidiary of the Genuine Parts Company (GPC: NYSE), distributes a wide spectrum of business products to office products resellers throughout the U.S. and Canada. These products include consumable office supplies, office furniture, computer supplies, consumer electronics, cleaning and breakroom supplies from all of the major industry manufacturers. S.P. Richards Company markets several private label lines under the brand names of Lorell, Integra, Sparco, Genuine Joe, Nature Saver, Compucessory, and Elite Image. The company operates 44 Distribution Centers in the United States and Canada, including HorizonUSA, and S.P. Richards Canada.
Genuine Parts Company is a diversified distribution and services company that operates four wholly-owned subsidiaries. The Company is a leading distributor of automotive replacement parts in the U.S., Canada and Mexico; industrial replacement parts in the U.S., Canada and Mexico through its Motion Industries subsidiary; office products nationwide in the U.S. and Canada through its S.P. Richards Company subsidiary; and electrical and electronic components throughout the U.S. and Mexico through its EIS, Inc. subsidiary.
About Etilize, Inc.
Product information aggregation and rules based syndication to resellers is a daunting challenge for most manufacturers and retailers alike. Etilize provides a structured and standardized feed into reseller's systems making it possible for resellers to have up to date product information on hundreds and thousands of items in information technology, consumer electronics, office supplies and AIDC.
Etilize, Inc. was formed in year 2000 with the aim to provide product information solutions to companies interested in selling their products on-line. Etilize is privately held and based out of Rolling Hills Estates, California, with support offices in Canada, Colorado and mass production facilities in Asia. Customers include Ingram Micro, CompUSA, Overstock.com, Buy.com, D&H Distributing, and Walmart. For more information, please visit our website at http://www.etilize.com |
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