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  Custom Content

   

Custom Content

Etilize provides custom content solutions for companies who do not fit into one of our core industries. We provide custom SKUs at a fraction of the cost it would take to produce them in-house. Almost all products have attributes and can be normalized for display.

For example, something simple like a light bulb has many more attributes than most people would think.
 
A light bulb could have the following attributes:
 
Wattage   Lumens
Size   Energy Used
Type   Part number
Color   Manufacturer
Socket Type   Warranty
Life      
 

Taxonomy and category development is the first step toward creating custom content. Let our team of taxonomy experts research, develop and maintain your most demanding catalog needs. Building detailed category structures, developing extensive product attributes and assigning relevant parametric values is what we consider to be our core competency. Mapping thousands of products to hundreds of categories and maintaining those relationships requires tools, matured processes and experienced staff.

Data acquisition and extraction is the next step of custom content. Acquiring product data from a wide variety of sources in several different formats and aggregating it into a standard format is the starting point towards building electronic catalogs. What follows requires pain-staking attention to details and rules-based extraction specific to each and every manufacturer/category pair.

Syndication and synchronization is the last step. Putting data into standardized taxonomy is only part of the equation; the other half is to distribute it to customers in a way that makes it easy for them to integrate into their systems. We support several data distribution methods as well as synchronization platforms that ensure not only that the product data is easily imported into your system, but also remains current with any change made by authorized users.

Etilize information management expertise, technology and off-shore low cost model allow our customers to achieve maximum value from their product content. In addition, we consistently add to our master product repository thousands of new products every day, giving our clients a head-start with pre-existing product information.